Post By Charles Nicholls

Retailers Should Embrace Showrooming  Jan 07, 2014 1:40 PM By Charles Nicholls

Retailers should not fear the showrooming customer. Shoppers who use mobile devices for showrooming are actually almost twice as likely to purchase from the same retailer in-store or online than buy elsewhere.

How Mars, Venus and Maps Affect Mobile Shopping  Oct 21, 2013 11:32 AM By Charles Nicholls

To better understand the online and mobile shopping behaviors by demographic, the SeeWhy Conversion Academy conducted a series of online surveys yielding responses from 60,500 U.S. consumers nationwide. In this article, Charles Nicholls shares several key findings and related takeaways for digital marketers.

Optimizing Site Conversion: Real-time Monitoring and Abandonment Follow-up  Jun 16, 2009 8:22 PM By Charles Nicholls

Conversion is one of the most critical metrics for understanding Website performance

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