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Eye on B-to-B: Promoting Your Unique Selling Proposition  Mar 15, 2001 10:30 PM By Charlie Fletcher

Rather than get stuck in a price war, use branding and service to set your company apart If your catalog specializes in unique or hard-to-find merchandise,

new catalogs  Mar 01, 2001 10:30 PM By Charlie Fletcher

In what has become a trend, all of our new catalogs this month started as Websites. Twins Help Shortly after Marsha and John Zimmerman became the happy

Next Monet  Mar 01, 2001 10:30 PM By Charlie Fletcher

In what has become a trend, all of our new catalogs this month started as Websites.In hopes to help more consumers find that next Monet – or Renoir, or

Instant service: Advantages of real-time messages  Jul 01, 2000 9:30 PM By Charlie Fletcher

As an increasing number of people are choosing to shop online and new dot-com merchants are cropping up every day, the competition for business is hotter

Pets.com publishes print magazine  Jun 01, 2000 9:30 PM By Charlie Fletcher

With the battle heating up to be the dominant online pet supplier, Pets.com is extending its brand offline with a print magazine.The first edition of

FRAUD REPORT: ID thievery is on the rise  Jun 01, 2000 9:30 PM By Charlie Fletcher

And identity theft is easier, thanks to the ‘NetAlthough e-commerce is boosting economic development, the Web is also fueling identity theft, or using

TECHNOLOGY: Getting personal online  May 01, 2000 9:30 PM By Charlie Fletcher

Customized sites keep users coming backAs competition grows increasingly fierce, more Web catalogers are using online resources to personalize their sites.

Babyshoe takes a big step  Apr 01, 2000 10:30 PM By Charlie Fletcher

When you sell gift items exclusively for newborns, you’re likely to have less repeat business than if you sell, say, women’s apparel or fishing gear.

All in the family  Jan 01, 2000 10:30 PM By Charlie Fletcher

This month’s questionWhat are the benefits and drawbacks to working in a family business?It’s said that the family that plays together stays together.

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