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MULTICHANNEL MERCHANT » ARCHIVES FOR CHARLIE FLETCHER
Rather than get stuck in a price war, use branding and service to set your company apart If your catalog specializes in unique or hard-to-find merchandise,
In what has become a trend, all of our new catalogs this month started as Websites. Twins Help Shortly after Marsha and John Zimmerman became the happy
In what has become a trend, all of our new catalogs this month started as Websites.In hopes to help more consumers find that next Monet – or Renoir, or
As an increasing number of people are choosing to shop online and new dot-com merchants are cropping up every day, the competition for business is hotter
With the battle heating up to be the dominant online pet supplier, Pets.com is extending its brand offline with a print magazine.The first edition of
And identity theft is easier, thanks to the ‘NetAlthough e-commerce is boosting economic development, the Web is also fueling identity theft, or using
Customized sites keep users coming backAs competition grows increasingly fierce, more Web catalogers are using online resources to personalize their sites.
When you sell gift items exclusively for newborns, you’re likely to have less repeat business than if you sell, say, women’s apparel or fishing gear.
This month’s questionWhat are the benefits and drawbacks to working in a family business?It’s said that the family that plays together stays together.