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How User-Generated Content Can Drive Facebook Acquisition  Apr 16, 2012 2:47 AM By Chris Baggott

One of the most critical concepts to understand is the social long tail. Many of you may be familiar with the idea of the long tail as articulated in the book by the same name written by Chris Anderson. Basically, it

How to Avoid the Five Biggest Corporate Blogging Mistakes  Apr 07, 2009 1:15 AM By Chris Baggott

Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. This leaves many businesses frustrated with the media as a whole, and a lot of well-intentioned projects abandoned. That’s because bloggers are universally making the same five mistakes. Here’s what they are, and how you can fix them.

The Voice of the Corporate Blog  Feb 10, 2009 9:17 PM By Chris Baggott

Merchants often pose this question when we discuss implementing a widespread corporate blogging program focused on search acquisition: Who should be blogging at your company?

Forget Paid Search; Toasters Can Make Your Keywords “Pop Up”  Jan 13, 2009 8:20 PM By Chris Baggott

Last year at a trade event, I had the pleasure of meeting an interactive marketing leader from Williams-Sonoma. We had a long talk about how the kitchen and home goods merchant could be using corporate blogging to magnify its search engine optimization

The Top Blogging Trend for E-Commerce: Blogging for Search  Dec 02, 2008 4:17 AM By Chris Baggott

As the economy grows grimmer, two things become clear for every e-commerce marketer. The first is that every marketing strategy needs to have a measurable ROI. The second is that we need to compete hard for every opportunity

Retail Blogging as a Database Marketing Strategy  Nov 04, 2008 4:38 PM By Chris Baggott

Multichannel merchants are getting good at identifying the many relevant keywords that drive their business for pay-per-click. But what about targeting those terms for organic results where perhaps 95% of searchers actually click?

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