Chris Montana

5 Steps to Ensure List Income Success for 2007

| Chris Montana

List income projections are in place and your list sales vendor has their marching orders, but how prepared are they to achieve your goals? In this competitive marketplace, strategic planning is essential to meet and exceed your revenue goals. List owners and managers are partnering for success by developing strategies and processes that minimize risk, maximize opportunities, and limit the surprises at the end of the year.

Nine Tactics for Building Your List Income

| Chris Montana

Chris Montana, senior vice president of Hackensack, NJ-based marketing firm Mokrynskidirect, gives MULTICHANNEL MERCHANT readers nine things to think about when building their lists and income in 2006.