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MULTICHANNEL MERCHANT » ARCHIVES FOR CURT BARRY
Although the 2007 holiday season hasn
All the parcel carriers will complete their 2008 pricing announcements in the next few weeks. Given the size of the increases announced so far, multichannel companies need to look at all options open to them and develop short and long-term strategies to reduce the impact.
For most multichannel merchants, transportation of goods is the highest operational expense. Inbound freight costs for domestically sourced product typically range from 2%-4% of gross sales, while for imported product, inbound freight costs 6% to 12% of gross sales.
Turnover costs range from $3,000 to $10,000 in people time, training, testing, and the ramp-up to full production. This does not include expenses for agencies, ads, etc. which must be added on.
As you research your turnover rate, here are some points to consider.
You know it, we know it: These are tough times in the multichannel marketing industry on the front end and back end. And with many merchants now heading
What are the underlying reasons behind offering free shipping and processing to customers? Is this common practice in other companies in the multichannel industry? Can anything positive come from giving free shipping to our customers?
As much as we hear these days about Web 2.0, e-commerce isn’t the only facet of multichannel marketing to advance. The best retailers are taking their merchandising strategies to new and higher levels
Question: We have been investigating replacing our order management system, and we have had vendors in to demonstrate their systems. While we have spent a lot of time, we don
Question: We are in the process of planning our file conversion as we implement our new order management system. Our vendor is telling us that they normally don
In the first part of our series on preparing for the holiday, we listed the information that should be gathered for taking your operational pulse. This week, we’ll show you how to apply it.