MULTICHANNEL MERCHANT » ARCHIVES FOR CURT BARRY
Systems selection and implementation is serious business, and no one wants to make an already complex process more difficult or more costly. Over the years, we’ve determined some principles to follow during an implementation project that will significantly improve the chances of success for all parties concerned.
The average multichannel merchant reports that up to 40% of direct sales come through the Internet, according to research conducted by my firm, F. Curtis
Is your distribution center cramped? Or do you think you might save substantially on your outbound shipping costs by moving into a DC? A warehouse relocation may be just the thing for you. But before you go breaking ground or signing lease papers there are factors worthy of consideration: inbound transportation costs; labor cost, availability and peak staffing needs; facilities costs; state and local government incentives; and risk evaluation to your business. Marketers must evaluate all these factors to see how they impact the total savings or costs for the potential move.
Customer service can be a differentiator to your customers. At the same time, even relatively minor details can make a major difference.
It sounds like a sci-fi trilogy: Past, present, and future merge to provide a single, optimal inventory experience. Multichannel merchants manage inventory
Most companies strive for good customer service, but that doesn’t seem to be enough any more. Customers seem to expect more, better, faster service. How do we put the wow factor back in service?
How important is vendor compliance? Imagine the following scenario: An apparel retailer’s shipment of dresses for a catalog drop arrives late; in the
Technology has radically changed the options that are open to multichannel companies as they look at acquiring new OMS functionality. Literally hundreds of companies now use SAAS and ASPs; they have become comfortable with giving up control of the IT management and environment.
It’s been less than a decade since the word came into use to describe selling through more than one medium. But the complex new world of multichannel