Singles Day 2015 recently came and went, and more than a few Western retailers are surely envious at how Chinese companies fared during the November 11 sales event. The shopping holiday isn’t just for Chinese companies anymore. Savvy Western brands are getting wise, and getting a piece of the action.
More and more retailers are discovering the wisdom of “going global” with their ecommerce strategies, and are launching localized websites into new international markets. It’s a smart bet. Done properly, … Continue Reading →