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Use Multiple Touches to Multiply Your Profits  Jan 16, 2007 10:44 PM By Dan McDade

Each year, millions companies spend on business marketing strategies that involve one-off ads or direct mail pieces that may win awards, but generate few sales. The reason? Most often, this type of direct marketing campaign does not reach qualified prospects.

Why Too Many Leads Can Hurt Sales Performance  Nov 06, 2006 10:41 PM By Dan McDade

Is it possible to produce too many sales leads with a direct marketing campaign? Are qualified leads really that important? The answer to both questions is yes.

Better Market Segmentation…Without Losing Your Marbles  Jul 24, 2006 10:51 PM By Dan McDade

Think back to your childhood

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