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4 Lessons for Testing Landing Pages  Jan 14, 2013 9:50 AM By Daryl Logullo

If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.

How to Improve Your Email Marketing with Better Segmentation  Nov 12, 2012 10:45 PM By Daryl Logullo

Segmenting allows you to effectively silo your email marketing efforts to both house and cold list names through targeted offers and relevancy in your messaging. Here are some other major benefits of email segmenting.

Why Online Merchants Need to Measure Lifetime Value  Apr 30, 2012 6:23 AM By Daryl Logullo

LTV is all the purchases the online buyer has made during his lifetime plus the purchases he

A 4 Step Approach to an Improved SEO Ranking  Mar 06, 2012 9:21 PM By Daryl Logullo

Depending on your business model, a conversion might be an opt-in, a form completion, a lead inquiry, a customer sale or something else. And whether you optimize for 200 keywords or 20,000, the end result in driving traffic organically from Google is to get people engaged early and have them convert. Here’s how to know if that’s the right approach to improve your SEO ranking.

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