For success in a recession, avoid strategies with a history of failure. Here’s 10 things you can do as a direct marketer to grow
Are you looking beyond traditional list rental, and considering a trip to the databases? There’s a few things
Mailers have confronted the same challenges looking for new lists. But how can they increase the likelihood that they are getting the right list or insert program, or avoid duplication with lists whose titles sound too familiar?
Imagine a world in which no transactional data can be rented or shared without written consent. Sound crazy? Well, it could happen. Last year, over a dozen states considered bills to restrict unsolicited mail and various forms of data sharing.