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10 Marketing Strategies For Growth in 2009, and 10 That Will Hurt  Jan 05, 2009 10:09 PM By David Kanter

For success in a recession, avoid strategies with a history of failure. Here’s 10 things you can do as a direct marketer to grow

Pros and Cons of Renting Names Through Databases  May 28, 2008 1:57 AM By David Kanter

Are you looking beyond traditional list rental, and considering a trip to the databases? There’s a few things

Want to Rent Lists? See a Broker  Mar 10, 2008 10:48 PM By David Kanter

Mailers have confronted the same challenges looking for new lists. But how can they increase the likelihood that they are getting the right list or insert program, or avoid duplication with lists whose titles sound too familiar?

Are E-mail Lists Overpriced?  Feb 26, 2008 2:17 AM By David Kanter


Self-Regulate or Die  Jan 14, 2008 11:44 PM By David Kanter

Imagine a world in which no transactional data can be rented or shared without written consent. Sound crazy? Well, it could happen. Last year, over a dozen states considered bills to restrict unsolicited mail and various forms of data sharing.

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