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Economic downturns are tough on everyone. But database marketers usually survive quite handily. How?
What is a stochastic model and how can it help you keep your customers?
How can you optimize more of your customer contacts? Try the new technology of state machines with a technique called the Markov Decision Process.
Response rates have fallen in many areas as technology has made it easier to blast out more campaigns with little regard for long-term effects. But database marketing technology is finally catching up to the real-world need to manage customer relationships over time. One of the latest advances for marketers is the use of finite state machines.
by Tim Parry
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