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Database Marketing in Tough Times  May 13, 2008 1:12 AM By David King

Economic downturns are tough on everyone. But database marketers usually survive quite handily. How?

The Rise of the Stochastic Model (What’s That?)  Mar 17, 2008 11:44 PM By David King

What is a stochastic model and how can it help you keep your customers?

Modeling Toward True Optimization  Sep 10, 2007 9:45 PM By David King

How can you optimize more of your customer contacts? Try the new technology of state machines with a technique called the Markov Decision Process.

Using Finite State Machines to Manage Customer Relations  Sep 04, 2007 8:42 PM By David King

Response rates have fallen in many areas as technology has made it easier to blast out more campaigns with little regard for long-term effects. But database marketing technology is finally catching up to the real-world need to manage customer relationships over time. One of the latest advances for marketers is the use of finite state machines.

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