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Economic downturns are tough on everyone. But database marketers usually survive quite handily. How?
What is a stochastic model and how can it help you keep your customers?
How can you optimize more of your customer contacts? Try the new technology of state machines with a technique called the Markov Decision Process.
Response rates have fallen in many areas as technology has made it easier to blast out more campaigns with little regard for long-term effects. But database marketing technology is finally catching up to the real-world need to manage customer relationships over time. One of the latest advances for marketers is the use of finite state machines.
by Ian Goldman
Posted 11 hours ago
Posted 13 hours ago