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What Direct Merchants Can Learn From Direct Marketers  Jun 11, 2007 10:13 PM By David Rosen

Being an active member of both multichannel retail and direct marketing communities, I

How E-mail Hygiene Can Improve Deliverability and Protect your Reputation  Apr 16, 2007 9:11 PM By David Rosen

In the past couple of months, we at Loyalty Lab have been called in to rescue some pretty sketchy e-mail lists. Our clients had been operating on a

Getting to Know Your Customers  Mar 11, 2007 11:58 PM By David Rosen

Performance of a customer or prospect list is a function of many different factors: from what sources and through which channels the names were acquired; the degree to which customers have recently purchased; and how well the list is nurtured with reasonable contact frequency and kept clean from undeliverable addresses.

Unlocking the Secrets of Co-Reg  Feb 10, 2007 2:18 AM By David Rosen

. Media technology companies reinvented co-reg. What was a pretty informal way for like companies to partner with each other became a huge and mostly misunderstood channel for acquiring massive quantities of leads.

When All You Know is an E-mail Address…  Jan 08, 2007 10:42 PM By David Rosen

With a large and active e-commerce marketing lists

Honey, Who Shrunk Our List?  Dec 12, 2006 12:32 AM By David Rosen

A clear measure of success in online marketing is the growth of a retailer

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