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Get ‘em to Bite  Apr 01, 2003 10:30 PM By David Sparrow

Ken Seiff, the CEO of, has a simple mathematical formula for obtaining new customers: More site traffic = more business. With that guiding

Keeping Content in Context  Dec 01, 2002 10:30 PM By David Sparrow

First-time visitors to the Website of teen apparel cataloger Alloy can be forgiven for confusing it with sites for magazines such as Seventeen and Elle

Wine Marketer Uncorks Multichannel Magic  Oct 01, 2002 9:30 PM By David Sparrow

For 1-800WineShop, the key to becoming a big player in the mail order and online wine business has been its ability to think small. Small, as in keeping

HMS Catalog Makes Sterling Effort  Aug 01, 2002 9:30 PM By David Sparrow

For HMS, a Dallas-based importer and manufacturer of jewelry, all that glitters isn’t necessarily gold. At least not anymore. The wholesaler, which supplies

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