Post By Dan Darnell

2014 Ecommerce Predictions: What’s In and What’s Out  Dec 04, 2013 12:12 PM By Dan Darnell

Omnichannel, customer-centric, social, and big data filled the headlines in 2013. So, what will the latest buzzwords and game changers be in 2014? While there won’t be any surprises, a few trends will expire in 2014, and a few will be forced further into the lime light.

Why Conversion Rates Tied to Traffic Acquisition Rarely Exceeds 3%  Nov 12, 2013 5:03 PM By Dan Darnell

Conversion leads to more revenue, but can we really say that converting just three out of every one hundred shoppers to make a purchase is a success? Let’s examine what marketers can do to correct a common mistake, spend marketing budget more efficiently and see revenues grow.

3 Big Ideas Retailers Won’t Achieve by 2013  Dec 28, 2012 10:56 PM By Dan Darnell

Looking back at 2012, a handful of trends have dominated headlines in the ecommerce and retail space. These include the so-called omnichannel experience for consumers across all touchpoints, heightened privacy concerns and the use of big data to increase customer engagement and drive sales. While progress has been made in all three areas, none of them will come to fruition by the end of 2013.

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