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MULTICHANNEL MERCHANT » ARCHIVES FOR DEBRA ELLIS
The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012.
Why do customers keep coming back? Exceptional service is often listed as one of the top elements in the loyalty decision, but this may not always be the case. Many customers would prefer that you simply make it easy for them to shop and answer their own questions.
Social media blurs the lines between marketing and customer care. The people using social platforms to network with each other want a seamless experience when they connect with companies
Managing inventory is always a balancing act between overstocks and backorders. But there are steps you can take to improve the process, which can result in lower costs and higher service levels.
Inventory management may not be as sexy as creating social media strategies or viral marketing campaigns, but it is a key component in your marketing strategy. How you manage your relationships with your vendors and stock levels has a direct affect on customer loyalty and profitability.
The rules of multichannel marketing have changed and will continue to evolve. Are you ready to play to win?
Thinking of buying a new CRM system? Save your money until your employees know what they’re talking about. Technology alone won’t help you provide customers
Managing customer relationship management used to be pretty simple. Most shopkeepers knew their patrons personally. They lived in the same community,
You wouldn’t think many operations execs could learn from book but
Reducing fulfillment costs becomes the driving force in many companies. Unfortunately, this creates a dichotomy. On one side, costs are reduced, increasing short-term profitability. The other side is a reduction of service that alienates customers. It reduces growth and long-term profitability. The challenge is to find a balance between service and expense.
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