Post By Debra Ellis

5 2011 Holiday Tips to Spark 2012 Sales  Nov 07, 2011 6:21 PM By Debra Ellis

The holiday sales season is the make or break period for many merchants. When so much is riding on a short period of time, focusing on the immediate instead of the future is understandable. But if processes are put in place prior to the rush, short and long term benefits can be gained. Here are five tips for keeping the 2011 holiday sales spirit going in the 2012.

Customers Prefer Easy to Exceptional  Aug 03, 2011 9:34 PM By Debra Ellis

Why do customers keep coming back? Exceptional service is often listed as one of the top elements in the loyalty decision, but this may not always be the case. Many customers would prefer that you simply make it easy for them to shop and answer their own questions.

Redefining the Call Center in a Web 2.0 World  Jul 05, 2011 9:00 PM By Debra Ellis

Social media blurs the lines between marketing and customer care. The people using social platforms to network with each other want a seamless experience when they connect with companies

Reducing Inventory Management Costs  Feb 18, 2009 2:09 AM By Debra Ellis

Managing inventory is always a balancing act between overstocks and backorders. But there are steps you can take to improve the process, which can result in lower costs and higher service levels.

It’s 2009: Do You Know Where Your Inventory Is?  Feb 12, 2009 12:05 AM By Debra Ellis

Inventory management may not be as sexy as creating social media strategies or viral marketing campaigns, but it is a key component in your marketing strategy. How you manage your relationships with your vendors and stock levels has a direct affect on customer loyalty and profitability.

The New Rules of Multichannel Marketing  Apr 23, 2008 8:10 PM By Debra Ellis

The rules of multichannel marketing have changed and will continue to evolve. Are you ready to play to win?

THE NEW SCHOOL  Feb 01, 2008 10:30 PM By Debra Ellis

Thinking of buying a new CRM system? Save your money until your employees know what they’re talking about. Technology alone won’t help you provide customers

Desperately seeking CRM  Aug 01, 2007 9:30 PM By Debra Ellis

Managing customer relationship management used to be pretty simple. Most shopkeepers knew their patrons personally. They lived in the same community,

How You Can Harvest Acres of Diamonds  Jan 17, 2007 8:28 PM By Debra Ellis

You wouldn’t think many operations execs could learn from book but

Marketing from the Back-end  Oct 25, 2006 9:11 PM By Debra Ellis

Reducing fulfillment costs becomes the driving force in many companies. Unfortunately, this creates a dichotomy. On one side, costs are reduced, increasing short-term profitability. The other side is a reduction of service that alienates customers. It reduces growth and long-term profitability. The challenge is to find a balance between service and expense.

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