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JC Penney has named Marvin Ellison, currently the executive vice president of stores at Home Depot, as its new president and CEO-designee effective Nov. 1, according to a press release.
During a meeting at Shop.org, Borderfree chief strategy officer Kris Green told Multichannel Merchant that retailers need to make sure that consumers have the same experience whether they buy in store or online.
Brands are going pink on Facebook by recognizing Breast Cancer Awareness Month with their products and/or promotional campaigns.
Coach utilized MicroStrategy Mobile that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a simple swipe or tap on their iPad devices.
Sellers will be offering thousands of deals throughout the holiday season across most product categories. The seller holiday deals program, which was introduced for the first time last year, will now be expanding worldwide on local Amazon sites in the U.S., in the EU, China, Japan, India and Canada.
Matt Moog, CEO of ratings and reviews software company Power Reviews said product reviews help drive traffic to a website, helps increase conversion of people once they get to the website, and is one of the best sources retailers have of a customer’s actual experience with products.
Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA’s directXchange conference last month.
The re-launch, which took roughly six months to complete, included a complete redesign of the site, incorporation of features such as Find in Store, sale of a gift cards, and the creation of a community section that integrates customer stories, pictures and experiences.
This holiday season retailers are being given the daunting task with attempting to reach consumers on multi-devices. Here are some insights in how to gain ad-traction during the busiest time of the year, according to this infographic by Adroit Digital.
With the holiday shopping season coming up soon, this infographic by Clarabridge highlights key takeaways from the back-to-school shopping season that retailers can leverage.
Posted 3 days ago
by Tim Parry
Posted 3 days ago