Daniela Forte

Content Manager

[email protected] / DForteMCM

The 12 Truths About Holiday Shopping

| Daniela Forte

With the rise of big data and social analytics this holiday season, it won’t be too difficult for Santa to figure out what his consumers want for the holidays, according to this infographic by McCann Truth Centra

2013 is the Year of Mobile Holiday Engagement

| Daniela Forte

Millions of consumers will use their smartphones as an integral part of their holiday shopping experience. According to this infographic from Sparked, winning the mobile commerce game is not simply about tactics during the holiday season. It’s about building relationships, loyalty, and mutual interactions throughout the year.

NRF Says Shoppers Started Holiday Shopping in October

| Daniela Forte

The National Retail Federation’s consumer spending survey found that early October promotions drove millions of U.S. Consumers to begin their holiday shopping. In fact, the survey found that 53.8% shoppers have started already and 46.2% said they have yet to start.