Post By Daniela Forte

TOMS Launches #WITHOUTSHOES Campaign  May 19, 2015 2:12 PM By Daniela Forte

This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.

American Mint Leverages Surveys for Better Customer Service  May 19, 2015 1:50 PM By Daniela Forte

There are several ways to improve the customer experience, and one way is through the execution of surveys, see how American Mint leverages this customer service tactic.

Nordstrom Rack Sees Successful Online Sales  May 18, 2015 2:30 PM By Daniela Forte

Nordstrom reported tremendous success with its online off-price business which saw a sales growth of 50% in the first quarter. See what other growth initiatives are planned for Nordstrom.

Ascena Retail Group to Acquire ANN INC.  May 18, 2015 1:28 PM By Daniela Forte

Ascena Retail Group Inc., owner of plus-sized apparel brand Lane Bryant has announced it will merge with ANN INC., for a total of $2.0 billion. See what this will mean for both companies.

Can Celebrity Endorsements Influence Sales?  May 15, 2015 11:18 AM By Daniela Forte

Can celebrities influence sales and purchase decisions? This infographic by Signarama provides interesting insights into whether a celebrity can influence a consumer’s buying behavior.

Z Gallerie Creates Social Buzz with Its Catalog  May 14, 2015 11:15 AM By Daniela Forte

Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.

Staples Expands Global Presence  May 13, 2015 10:10 AM By Daniela Forte

Staples announces its plans to expand its global presence. See which countries made the list and what it will mean for Staples.

The Global Customer Experience Wakeup Call  May 12, 2015 2:36 PM By Daniela Forte

When the customer experience goes wrong what is the impact to your business? See how a bad customer experience at the global level can do for your business.

Mother’s Day Shopping Trends  May 05, 2015 1:10 PM By Daniela Forte

Know what the key trends are for Mother’s Day? This infographic by Criteo shows some of the peak sale dates for Mother’s Day. See which ones they are.

Consumers in India Becoming Mobile Savvy  Apr 30, 2015 1:19 PM By Daniela Forte

More and more shoppers in India are going to their mobile devices to shop and one online marketplace in particular is making an effort to respond to the increase in mobile usage. See which marketplace is answering the mobile call.

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