Post By Daniela Forte

Case Study: IBM Helps Lindt With Personalization  Jan 23, 2014 11:11 AM By Daniela Forte

In an effort to engage and delight its customers in every way possible, Lindt Master Chocolatier launched a new cloud-based ecommerce site in early 2013, by partnering with IBM and IBM Premier Business Partner CrossView.

Facebook Advertising KPIs Spike in Q4  Jan 22, 2014 12:17 PM By Daniela Forte

A new infographic by Kenshoo detailing findings from an analysis of Facebook ads in Q4 2013, found that advertiser sales revenue driven by Facebook ads increased 59.09% quarter-over-quarter and impressions increased 50.79% quarter-over-quarter.

Infographic: Facebook Advertising KPIs Spike in Q4  Jan 22, 2014 12:11 PM By Daniela Forte

Thinking About Expanding Into China? What You Need to Know  Jan 21, 2014 3:37 PM By Daniela Forte

Are you thinking about expanding globally into China with your brand? There may be some things you will want to think about before entering into the Chinese market with your business.

Paid Search Sees Growth in Q4 2013  Jan 21, 2014 1:26 PM By Daniela Forte

The fourth quarter of 2013 saw growth for paid search, according to two separate industry reports. The holiday shopping season saw an increase in retail transactions of 26%, and retail revenue rose 34% on Thanksgiving and 24% on Black Friday.

Shoppers Want Emails With Personalized Product Recommendations  Jan 15, 2014 3:54 PM By Daniela Forte

Online shoppers want emails featuring merchandise selected based on their own shopping habits, according to results from a Listrak-sponsored Harris Interactive survey.

Key Lessons to Think About Before Going Global  Jan 15, 2014 1:29 PM By Daniela Forte

The idea of expanding globally isn’t a new concept among merchants, but it is a concept that has many thinking about how to go about doing so.

Rick J. Caruso Opens National Retail Federation’s 2014 “Big Show”  Jan 13, 2014 1:54 PM By Daniela Forte

Rick L. Caruso, founder and CEO of Caruso Affiliated opened the National Retail Federation’s “Big Show” 2014 with the opening keynote “Reimagining Main Street – How Brick and Mortar Retail Will Thrive in the 21st Century.”

Larry Freed Steps Down as CEO of ForeSee  Jan 13, 2014 12:17 PM By Daniela Forte

ForeSee announced that its president and CEO, Larry Freed has decided to step down from his position, according to a ForeSee blog post.

Follow the Leaders: Richard Sexton  Jan 11, 2014 8:38 AM By Daniela Forte

Richard Sexton is president of Carolina Rustica. Here’s a look at how Richard uses social media on a day-to-day basis, and some other things you may not known about him.

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