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MULTICHANNEL MERCHANT » ARCHIVES FOR
How old is your legacy ecommerce platform? For many retailers, their front-end and back-end platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul.
Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.
Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected.
Retailers are diving into online retail as consumers across the globe in both developed and devloping markets across the globe, according to this infographic by SnapParcel. Global online retail sales has seen an increase of 17% since 2007.
Having a fire alarm go off early in the morning isn’t new for me and after a relatively long day on Tuesday at eTail East 2014 in Philadelphia, waking up the next morning before my 6:30 alarm was not exactly what I had planned.
Shipping is a major component if you are thinking about expanding your business globally.
During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.
Trust is important to any relationship and in the retail industry the trust between a consumer and the retailer is vital in order for a purchase be made on your website. You don’t need to be a big brand in order to gain the trust of a consumer.
B2B ecommerce has grown at a faster sales pace than B2C, according to Epsilon’s 2014 Multichannel Trend Report.
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.
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