Kohl’s has taken steps to improve the omnichannel customer experience using an innovative promotional model, personalization and its marketing efforts, attendees were told at eTail West. CMO Greg Revelle said the company’s core mission is to serve families with great products, savings and easy experiences.
In order to share more with customers and drive better engagement, gifting brand Harry & David went through a cultural as well as digital transformation with its Share More project, attendees were told at eTail West.
Mobile is a major part of mainstream technology today in retail. However, striving for differentiation, there are significant transformative benefits for retailers who focus on providing employees who operate at the edge with mobile technologies that are specifically designed to impact the customer experience. This infographic by Stratix highlights why retailers need to have a mobile-first strategy.
Amazon, bowing to local opposition, is backing out of a planned East coast headquarters in Long Island City, NY. Opponents of the $3 billion in tax breaks and incentives gained more fuel when it was learned Amazon will pay no federal income tax for the second year in a row. Plans are on track for facilities in Arlington, VA and Nashville, TN.
Payless ShoeSource is looking for buyers of its real estate as part of an expected bankruptcy filing, the second in two years, including a large block of stores in certain areas of the country.
Several former Toys R Us executives are planning to launch a new company called Tru Kids as comeback for the toy retailer that filed for bankruptcy in late 2017. Some of its lenders had taken control of its brand names and other intellectual property and Tru Kids now manages those brands.
A U.S. Bankruptcy Court judge approved the sale of Sears to former chairman and CEO Eddie Lampert late last week, according to Bloomberg, accepting his $5.2 billion bid for the assets and keeping the company alive.
Three years after launching the experiment to re-enter the categories, JCPenney is getting out of major appliances, home goods and furniture effective Feb. 28.
Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. Here is a look at how this new enhancement is changing the brand and decreasing ecommerce returns.
The National Retail Federation is predicting retail sales will increase between 3.8% and 4.4% in 2019 to more than $3.8 trillion, despite ongoing threats of a trade war, a volatile stock market and the impact of the recent government shutdown.