Post By Daniela Forte

Online Sales Expected to Increase 9% to 12% in 2014  Feb 07, 2014 4:00 PM By Daniela Forte

Online sales in 2014 are expected to grow 9% to 12% in 2014 and overall retail sales are expected to increase 4.1%, an increase of 3.7% from 2013, according to the National Retail Federation.

A Look at Valentine’s Day 2014 Shopping Trends  Feb 05, 2014 10:46 AM By Daniela Forte

While consumers are looking for the best deal this Valentine’s Day, finding a bargain isn’t the top priority for consumers. According to this infographic by PriceGrabber, 59% of consumers will shop online for convenience, while 53% will shop in-store in order to see the product in person before purchasing.

Infographic: A Look at Valentine’s Day 2014 Shopping Trends  Feb 05, 2014 10:25 AM By Daniela Forte

Thanks Amazon for Taking Care of My TV  Feb 03, 2014 12:48 PM By Daniela Forte

This past weekend I moved out on my own from my parent’s house into a small apartment here in Connecticut.

Alex and Ani Increases Facebook Ads ROI by 80%  Jan 30, 2014 3:55 PM By Daniela Forte

Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.

NRF Responds to Obama’s Proposed Minimum Wage Hike  Jan 29, 2014 1:08 PM By Daniela Forte

The National Retail Federation issued a statement in response to President Barack Obama’s plan to increase the federal minimum wage to $10.10 per hour for workers on new government contracts.

Case Study: IBM Helps Lindt With Personalization  Jan 23, 2014 11:11 AM By Daniela Forte

In an effort to engage and delight its customers in every way possible, Lindt Master Chocolatier launched a new cloud-based ecommerce site in early 2013, by partnering with IBM and IBM Premier Business Partner CrossView.

Facebook Advertising KPIs Spike in Q4  Jan 22, 2014 12:17 PM By Daniela Forte

A new infographic by Kenshoo detailing findings from an analysis of Facebook ads in Q4 2013, found that advertiser sales revenue driven by Facebook ads increased 59.09% quarter-over-quarter and impressions increased 50.79% quarter-over-quarter.

Infographic: Facebook Advertising KPIs Spike in Q4  Jan 22, 2014 12:11 PM By Daniela Forte

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