MULTICHANNEL MERCHANT » ARCHIVES FOR
Online retailers have a reason to celebrate this holiday season. This was a record-breaking season for many, according to this infographic from Monetate. Between Thanksgiving and Cyber Monday, ecommerce sales were $5.2 billion, an increase of 16.5% over 2012. Black Friday saw $1.5 billion in online sales, while Cyber Monday saw $2 billion in online sales.
Toys R Us’ sales continue to decline and the net loss is continuing to grow in the third quarter, according to its earnings release. Comparable store net sales were down 5.2% in the domestic segment primarily resulting from decreases in the learning, juvenile (including baby) and core toy categories.
Staples Europe announced the launch of its new websites in both Germany and Netherlands. The newer websites are offering consumers a fresher look and feel and many new features to improve the overall multichannel shopping experience, according to a press release.
Facebook ad performance spiked for retailers. Nearly 1/3 of revenue and conversions from Nov. 1 through Dec. 2 occurred between Thanksgiving and Cyber Monday, according to this infographic by Kenshoo.
Hudson’s Bay Company announced that Donald Watros, who is currently the company’s chief operating officer, has been named president of HBC effective Feb. 1, according to a press release by HBC.
Mobile holiday shopping has increased 80% over 2012 with nearly 20% of sales coming from mobile devices, according to a press release.A recent survey by Tripwire, Inc., found that consumers are not concerned about security as they are about convenience.
A recent report by Kenshoo provides insights by advertisers and documents the growing role of mobile search. The report found there was a 19% year-over-year increase in global sales revenue and 31% in the U.S. driven by search advertising.
The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.