Daniela Forte

Content Manager

[email protected] / DForteMCM

Leveraging Email Personalization to Build Customer Connections

| Daniela Forte

Today’s retailers have to jump through hoops to meet customer expectations and gain their trust and loyalty, and in the age of omnichannel and mobile, email is still one of the most effective ways to do this. Oracle+Bronto along with Smile.io will cover ways merchants can offer a unique customer experience in the upcoming Multichannel Merchant webinar, Use Email to Build and Emotional Connection in 2019, on February 12 at 2 p.m. EST.

Amazon to Launch Marketplace in the Middle East

| Daniela Forte

Amazon is making a push for the Middle East, particularly Saudi Arabia and the United Arab Emirates. CNBC reported the ecommerce giant has been reaching out to large third-party sellers in North America about the opportunity to expand in the underserved, oil-rich region.

walmart exterior feature

Walmart Removes Products from Google Express, Shopping Actions

| Daniela Forte

Walmart is removing its products from the Google Express delivery service and the Google Shopping Actions platform, after offering them there for a little over a year in an effort to grow ecommerce sales and do battle with Amazon. Here is a look back at the Google and Walmart partnership.

Ecommerce Shipping: Feeling the Need for Speed

| Daniela Forte

Sixty-three percent of customer expect items to be delivered within three days, and younger generations are showing loyalty toward companies that offer free expedited delivery options, even if they have to pay for it, according to a study by LaserShip. Here is a look at what customers expect from retailers when it comes to their shipping strategy.

MCM CommerceChat podcast

The Value of a Robust Customer Feedback Strategy

| Daniela Forte

Customer feedback is vital in any business or industry. Retailers in particular are utilizing it to not only put specific products under the microscope, but to also analyze how they’re providing the best experience across all their channels. Listen to the lastest MCM CommerceChat podcast with Martha Brooke of Interaction Metrics as she discusses the value of customer feedback.

More than Half of U.S. Brands Are Selling on Amazon

| Daniela Forte

Amazon has taken ownership of the U.S. ecommerce journey, with nearly nine out of 10 domestic shoppers visiting the marketplace during their purchase cycle and 50% of them beginning product searches there, according to data from Feedvisor.

Express CEO Steps Down After Four Years

| Daniela Forte

David Kornberg, president and CEO of Columbus, OH-based retail chain Express, is stepping down from his job and relinquishing his seat on the board of directors, staying on in transition through Feb. 21, after a disappointing holiday season.

JD.com on the Cutting Edge of Delivery Technology in China

| Daniela Forte

Chinese ecommerce giant JD.com is working feverishly to realize customers’ desires for getting their online orders delivered when, where and how they want them, rolling out new technology to help conquer the last mile and go head-to-head with main rival Alibaba Group.

AI brain illustration

Study Finds Disconnect Between What Retailers Offer and What Consumers Expect

| Daniela Forte

There’s a disconnect between what retailers offer customers and what they want in terms of new technologies in the shopping experience, according to a study by Oracle + Netsuite, The Retail Doctor and Wakefield Research. The global study of 1,200 consumers and 400 retail executives across the U.S., UK and Australia found the disconnect spans retail, social media, personalization and the use of advanced technologies such as chatbots, AI and VR.

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