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The Deloitte study reveals that connected shoppers actually convert at a 40% higher rate than people not consulting devices in store, and 22% of connected shoppers spend more as a result.
Gap Inc. reported an increase of 13% in online net sales to $575 million on top of last year’s 27% increase, according to a press release. The company continues its progress toward bridging the growing digital world with its physical stores.
Total omnichannel going forward is expected to be interactive TV, digital and bricks-and-mortar, the one thing that remains constant is the product.
Vince Camuto has a college program known as “Vince Camuto on Campus” that is designed to create peer-to-peer digital engagement for the brand.
There are several facts retailers will want to consider when it comes to ecommerce. Just some of those facts include: payment, customer experience and functionality, according to an infographic by ecomextension.
The use of iBeacons is growing among retailers with a brick-and-mortar presence. Here’s a look at how Alex and Ani is using an integrated mobile strategy to engage its in-store customers.
The landscape of ecommerce is constantly changing. According to an infographic by CueCommerce, 82% of consumers are shopping online using their laptops, while 10% are using tablets and only 8% are using smartphones. The top five countries of ecommerce spending include: United States, United Kingdom, China, Japan and Belgium.
Marketers recognize and embrace mobile as a vital component of the marketing mix – but they are missing the mark when it comes to relevant personalized messages.
I consider myself the unusual millennial. Last week, I read the article, “Millennials’ Behavior Is Good, Bad and Ugly for Retail” by Steve Wellen and couldn’t help but realize how my own shopping habits were so different than what he reported in the article.
More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.
by Niko Lutkins
Posted 2 days ago
by Liat Fuchs
Posted 3 days ago