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Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.
PetSmart announced last week that it is planning to acquire ecommerce pet retailer Pet360. The transaction is expected to be complete this month.
Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.
While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com. As a result, growing luxury ecommerce revenues have gone to online and multichannel retailers and flash sales sites.
Office and school supply ecommerce retailer Chalkfly saw a 33% increase in its average order value when it launched a re-designed fully responsive website. At the same time, Chalkfly leveraged SLI System’s search technology.
Fulfilling a product internationally is not an easy task; luckily there are ways to do it effectively if you are thinking of going the global route with your business.
Industry experts said they were in favor of 1-800-Flowers acquiring specialty gift retailer Harry & David. 1-800-Flowers acquired Harry & David for $142.5 million.
Online floral retailer 1-800-Flowers announced it has acquired specialty gift retailer Harry & David Holdings Inc. for $142.5 million, according to a press release.
It will be scary, it will be difficult, but going global with your business is definitely an opportunity that retailers should be considering.
While online retail has seen rapid growth, an overwhelming majority of U.S. retail sales take place offline (92%) according to Forrester Research. A survey done by Ripen eCommerce took a look at why consumers would most likely make the purchase in-store vs. online.
by Tim Parry
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