Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

The Ever-Evolving State of Ecommerce

| Daniela Forte

As a retailer with an ecommerce site, it can be difficult to keep up with the ever-evolving changes of consumer expectations. Retailers are expected to pay attention to the latest trends to be successful, including where to shop, reasons for cart abandonment, actions taken to qualify for free shipping and return preferences. Here is what retailers need to know about how ecommerce is changing at a rapid pace.

How to Win as a Seller on the Amazon Marketplace

| Daniela Forte

Amazon is far and away the number-one ecommerce seller in America, representing an estimated 45% of overall online sales. This webinar by ChannelAdvisor and Multichannel Merchant will highlight how to win the Amazon buy box.

How Mobile Plays a Major Role in Best Buy’s Omnichannel Experience

| Daniela Forte

Considered a leader in omnichannel in the retail industry, Best Buy is using mobile technology to strengthen its omnichannel capabilities to provide an exceptional customer experience across all touchpoints. Discover how mobile is making a difference with the way Best Buy is connecting with its customers.

Marc Lore Says Walmart Q4 Ecommerce Sales Drop Was Planned

| Daniela Forte

Marc Lore, Walmart’s CEO of U.S. Ecommerce, pushed back on critics at ShopTalk by saying the company’s Q4 ecommerce sales falloff was planned, that Walmart doesn’t give quarterly online sales guidance and that the company was taking the opportunity to “create a healthier business.”

Technology Allowing Brands to Survive, Thrive Amidst Disruption

| Daniela Forte

Doomsday predictions of a “retail apocalypse” notwithstanding, industry disruptions including thousands of store closings and many bankruptcy filings provide opportunities for brands to grow their customer relationships, according to a new study from Deloitte Digital and Salesforce. See what types of disruptions are paving the way for a retail renaissance.

Data on Multi-Device Customer Journeys Yields Benefits for Retailers

| Daniela Forte

More consumers today are beginning their online shopping on one device and moving to another before completing a purchase. In fact, studies have found multi-device journeys represent anywhere from 41% and 65% of all online purchases. See what this study by Monetate revealed about what the customer prefers across devices.

Toys R Us to Close All U.S. Stores

| Daniela Forte

Toys R Us announced it is closing or selling all of its more than 800 stores across the U.S. CNBC reported that the company is working out a plan to save at least 200 stores from going dark if it can find a buyer. Here is what caused the demise of yet another big-box retailer.

How More Brands Are Choosing to Build Loyalty by Giving Back

| Daniela Forte

When customers think about brands that give back, they may immediately think of TOMS, whose mission is to give a pair of shoes to children in need in over 70 countries with every pair sold. Today several other brands have followed TOMS’ lead in their own efforts to give back.