Post By Daniela Forte

The Straight to Smartphone Issue  Aug 13, 2014 3:20 PM By Daniela Forte

During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.

10 Ways to Create Distrust Before Consumers Visit Your Website  Aug 13, 2014 10:09 AM By Daniela Forte

Trust is important to any relationship and in the retail industry the trust between a consumer and the retailer is vital in order for a purchase be made on your website. You don’t need to be a big brand in order to gain the trust of a consumer.

B2B Sees Faster Online Sales Growth than B2C  Aug 07, 2014 11:32 AM By Daniela Forte

B2B ecommerce has grown at a faster sales pace than B2C, according to Epsilon’s 2014 Multichannel Trend Report.

How to Grow Your Global Social Media Presence  Aug 06, 2014 12:05 PM By Daniela Forte

Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.

Five Best Practices for B2B Mobile Commerce  Aug 04, 2014 11:40 AM By Daniela Forte

Over half of B2B customers are using smartphone to research products to purchase for their companies, it is imperative for B2B companies to invest in a mobile future in order to remain viable in the competitive digital environment.

Target and Walmart Announce New Leaders  Aug 01, 2014 3:05 PM By Daniela Forte

It was a busy week for executive hirings: Target brought in a new chairman and CEO, and Walmart U.S. promoted its new president and CEO from within.

How to Effectively Use Social Media for Your Brand  Jul 31, 2014 3:42 PM By Daniela Forte

Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.

Optimizing Your Site for Global Ecommerce  Jul 31, 2014 11:54 AM By Daniela Forte

When it comes to going global with your business, you’ll want your customers both here and abroad to feel at home on your website. But what are the best practices to make this happen?

Social Media is Driving Customer Engagement  Jul 30, 2014 10:11 AM By Daniela Forte

Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.

Johnston & Murphy Ratchets Up Its Omnichannel Commerce  Jul 11, 2014 11:26 AM By Daniela Forte

Johnston & Murphy, a high-end footwear and apparel brand, migrated its digital commerce operations onto the Demandware Commerce platform in June.

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