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Post By Daniela Forte


Using Instagram for (Brand) Fun and Profit  Mar 17, 2016 5:08 PM By Daniela Forte

Instagram is an excellent social media platform for beautiful imagery and a chance to have fun with your brand. So it is no wonder brands have caught on and are engaging with shoppers through this platform. Here are a few brands that are getting it right when it comes to marketing their brand on Instagram.

The Rise of Social Media in Online Retail  Mar 15, 2016 1:55 PM By Daniela Forte

Social media is just a small portion of the overall shopping experience for customers, but it has a huge impact on how a customer engages with the brand. This infographic by SnapParcel offers some exciting statistics and facts about social media and the consumer behavior.

TaylorMade Sees Online Conversion Rate Success with Brand Advocates  Mar 15, 2016 11:00 AM By Daniela Forte

Harnessing the power of brand advocates is a great way to gain new customers to your brand. See how TaylorMade used the power of brand advocates to create engagement with the customer.

Qualitative Feedback Helps Brands Create Better Customer Experiences  Mar 03, 2016 10:44 AM By Daniela Forte

Feedback can go a long way in order to connect a brand to its customers. That is why it is so imperative to create that connection in order to have a long-lasting relationship with your customer. Here is how several brands are connecting with the customer.

Wayfair Expanding Its Reach in Canada and Europe  Mar 01, 2016 4:42 PM By Daniela Forte

After investing heavily in an international team, online home goods and decor retailer Wayfair announced it will broaden its global reach to include Canada and Western Europe. While there are still many pieces to tie together, Wayfair is moving full steam ahead with its global initiatives, see what those initiatives are and what they will mean for the brand.

Wayfair Brings Online and Offline Together With Catalog Launch  Mar 01, 2016 9:36 AM By Daniela Forte

Wayfair Inc.announced the release of its first full spectrum catalog featuring furniture and décor for every room of the house. See what plans Wayfair has in place for its catalog.

What’s Next for Best Buy After Its Marketplace Shutdown?  Feb 29, 2016 2:41 PM By Daniela Forte

With Best Buy shutting down its marketplace for third party sellers, two questions are on everyone’s mind: Where will the electronics and appliances retailer focus next, and was this a smart move? See what one industry expert had to say.

Wayfair Cites Healthy Customer Growth, Cyber Weekend as Q4 Sales Drivers  Feb 26, 2016 1:42 PM By Daniela Forte

Wayfair announced last week that its fourth quarter direct sales grew 98% to $686 million in the fourth quarter compared to 2014, during its earnings call Wayfair CEO Niraj Shah explained how Wayfair has grown its direct business, which is 93% of total net revenue. On top of that, Wayfair announced the launch of its new catalog, which will marry its online and offline business together. See what else Wayfair has cooking in the months ahead.

Schuler Shoes Improves Its Site Search and Navigation Capabilities  Feb 25, 2016 11:51 AM By Daniela Forte

Schuler Shoes achieved success when it was able to decrease its website bounces, gained improvements in its search and navigation pages and increase time spent on the site after implementing a search and navigation plugin. See what other improvements were made for the brand.

Thirstie Adopts Content-to-Commerce Strategy  Feb 22, 2016 1:38 PM By Daniela Forte

In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.

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