Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Williams-Sonoma Sees Strong Ecommerce Growth in Q1

| Daniela Forte

Williams-Sonoma continues to grow share of ecommerce in its overall sales, increasing from 52.2% in Q1 of 2017 to 53.7% this past quarter, while growing online revenue by 11.2%. Total net revenue was $1.2 billion, up 8.2% from last year. Here are some of the plans Williams-Sonoma has to further expand its digital channel.

PetSmart Names New CEO

| Daniela Forte

A year after acquiring Chewy.com for $3.4 billion to expand its ecommerce capabilities, PetSmart has added a new CEO to turn around performance at its 1,600 retail stores. See who PetSmart appointed and how it will benefit the brand.

Adobe Acquires Magento Commerce

| Daniela Forte

Adobe announced plans to acquire Magento Commerce for $1.68 billion, integrating it into one platform for B2B and B2C customers globally. See how Magento will boost Adobe’s ecommerce capabilities and compliment its existing cloud platform.

Walmart Sees Impressive Ecommerce Growth in Q1

| Daniela Forte

Walmart reported 33% growth in U.S. ecommerce in Q1 with online grocery being a contributing factor to the growth. Total revenue was $122.7 billion, an increase of $5.1 billion or 4.4%. See what led to the improvement from the fourth quarter to the first quarter.

Is Your Data GDPR Ready?

| Daniela Forte

With May 25 just around the corner, there is a lot of buzz around how internet data is collected, used and how it is shared to serve ads to its users. Here is what GDPR means for the industry and its impact on user data privacy.

How to Close the Deal in the Shopping Cart

| Daniela Forte

As a customer finds her way through the purchase journey to website checkout, it’s the moment of truth where you either close the deal or log another cart abandonment. This latest report by Multichannel Merchant will look at how to grab the customer at this crucial point in the path to purchase.

How Lane Bryant Puts the Customer First at Every Touchpoint

| Daniela Forte

Putting the customer at the center of everything a brand does is vital to success in retail and ecommerce. In the latest MCMCommerceChat podcast, Bruce Pullens, Director of Customer Strategy and Insights for Lane Bryant, discusses why a customer-centric approach is critical and what it looks like within his company. Listen to what Pullens has to say about how retailers can achieve this.

Wayfair Sees Nearly 50% Growth During Q1

| Daniela Forte

Wayfair saw a successful first quarter with online sales up 48% year-over-year and total net revenue up 46% or about $450 million. Here is what the brand had to say about its Way Day event and how it’s doing internationally.