Post By Daniela Forte

REI Announces Company Will Be Closed on Black Friday  Oct 27, 2015 12:03 PM By Daniela Forte

In an effort to be authentic and setting themselves apart from other retailers, outdoor apparel brand REI announced it will close all of its 143 stores and ecommerce channel on Black Friday. In this video, CEO Jerry Stritzke talks about what prompted this decision.

Embracing the Retail Disruptions This Holiday Season  Oct 27, 2015 11:02 AM By Daniela Forte

This infographic highlights what retailers need to be aware of as the holiday shopping season approaches.

How Ann Taylor Loft Brought Me Back to 2001  Oct 27, 2015 10:41 AM By Daniela Forte

When I was in high school friends of mine always referred to me by my last name. See how Ann Taylor Loft brought me back to my high school days.

3 Tricks to Boost Halloween Sales  Oct 21, 2015 1:22 PM By Daniela Forte

Halloween is just around the corner and its not just a holiday for the candy industry, but for party goers and hosts too. Here are three tricks to boost your Halloween sales.

Macy’s Reports Only 35% of Shoppers Will Shop Online  Oct 16, 2015 2:47 PM By Daniela Forte

Macy’s announced findings from their holiday survey of more than 5,000 Macy’s shoppers. See what shoppers said about their holiday shopping plans for 2015.

Email, Loyalty Programs Must Work in Tandem  Oct 16, 2015 1:41 PM By Daniela Forte

While retailers can take full advantage of their marketing plan through email and loyalty programs, both must work seamlessly across touch points or they run the risk of disappointing customers. See why email and loyalty programs are important for your marketing plan.

Are You Ready for Holiday Returns Season?  Oct 16, 2015 11:38 AM By Daniela Forte

This infographic by Shorr Packaging Corp, shows how an increase in online shopping means more processing returns for ecommerce retailers.

How Retailers Are Improving the Mobile Shopping Experience  Oct 13, 2015 3:28 PM By Daniela Forte

In the last few weeks I have come across several headlines where a retailer is either doing one of two things – launching a mobile app or redesigning their mobile site or app. See which retailers are aiming to make the mobile shopping experience a better one.

Exclusive Personalized Content Key Feature of New Alex and Ani App  Oct 12, 2015 2:52 PM By Daniela Forte

For accessories brand Alex and Ani, exclusive personalized content was the way to go when it recently launched its mobile app. See what other features are being offered in the app.

Get Ready for Black Friday and Cyber Monday Week 2015  Oct 09, 2015 11:55 AM By Daniela Forte

Black Friday and Cyber Monday Week isn’t too far away, so what can we learn from holiday 2014 when it comes to email performance that we can take with us as we enter holiday 2015?

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