With the holiday season beginning earlier each year, it is important for brands, retailers and marketers to get ahead of the curve when it comes to their email marketing strategies. In our latest MCM CommerceChat podcast, Greg Zakowicz, Senior Commerce Marketing Analyst for Oracle+Bronto, discusses best email marketing practices, challenges and latest trends during the holiday season and beyond.
Amazon’s new Storefronts, a site that lets shoppers browse from a curated list of more than 1 million items sold by 20,000 small-to-medium-sized businesses in the U.S., bears a passing resemblance to leading artisan site and competitor Etsy. Here are the plans the marketplace giant has to promote its newest initiative.
Walmart expands its test on automated grocery kiosks in its Sherman, Texas location. These kiosks serve as vending machines for online grocery orders. Here is how the online order pickup process works for customers.
Walmart announced the acquisition of Cornershop for $225 million, an online marketplace for on-demand delivery from supermarkets, pharmacies and specialty food retailers in Mexico and Chile. Here is how this acquisition makes it possible for Walmart to leverage omnichannel in Mexico.
Sephora announced the launch of a new omnichannel program in China that incorporates its app, website, stores and a new WeChat mini-program to offer customers a fully immersive shopping experience. Here is what the program includes and what it means for Sephora in China.
Google has had access to a tool that helps it track what online ads led to a sale in a physical store in the U.S. for the past year, which was made possible because Google paid for Mastercard transactions. Here is what Google had to say about the partnership.
Jack Ma, founder and chairman of Chinese ecommerce behemoth Alibaba Group Holding Ltd., announced he will step down in September 2019, to be succeeded by Alibaba Group CEO and chairman Daniel Zhang. Ma will continue as executive chairman during the transition period.
After shutting its doors last week, bankrupt retailer Bon-Ton Stores is reopening as a new owner has come forward to purchase the company. Here is how the company plans to reinvent shopping with a focus on the ecommerce experience.
Lululemon reported 48% growth in direct-to-customer sales during its second quarter. The apparel brand saw strong online traffic and a higher conversion rate resulting in a 47% comp increase. Ecommerce contributed $167 million or 23% of Lululemon’s topline. See which categories did well during the second quarter.
Ulta Beauty saw a 37.9% increase in ecommerce sales in the second quarter, representing 9% of revenue. Total sales grew 15.4%, with comps up 6.5%, on top of 11.7% growth in the year-ago quarter. Here are some of the initiatives that led to Ulta Beauty’s ecommerce success in the second quarter.