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Joe Lezon, chief technology officer at Alex and Ani, spoke openly about how social media helps the brand engage with consumers, playing the trumpet for 30 years and his aspirations of wanting to be a veterinarian.
It was a good quarter for online sales at Best Buy. The company reported that comparable online sales of $1.57 billion saw an increase of 25.8% over 2012, according to its earnings release.
Thinking of taking the step toward expanding your business globally? You are not alone. Merchants big and small are looking for the best strategy to implement when it comes to expanding into International waters. Get started – or fine-tune your game – with this executive summary.
Local search has grown increasingly important for both consumers and marketers, and even major players like Google recently made moves to position themselves for better success. With this in mind, Kenshoo released this infographic to help marketers solve the local search puzzle.
Nordstrom saw a 30% increase in its direct-to-customer sales, which built upon last year’s 31% increase. The direct-to-customer increase was driven by expanded merchandise selection and ongoing technology investments to enhance the customer experience.
Newegg has expanded into Canada with promises to fuel the company’s growth. The Newegg Canada marketplace is looking to build long-term relationships with Canadian ecommerce sellers, and give them a sales channel to showcase their products.
Acquisition and conversion may still be getting the lion’s share of marketing budgets, but the ROI on retention efforts is higher than ever. No matter what your business does, subscription programs represent a great opportunity to maximize recurring revenue, retention & lifetime value.