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Valentine’s Day was a tough one for some of the major online florists, who spent most of the holiday and last weekend responding to customers complaints regarding missed or damaged deliveries.
While most people would have forgiven delivery people for not being able to make deliveries on uncleared roadways, many 1-800-Flowers customer took to social media to express their displeasure with the brand.
Online shopping saw a rise of 8% during the week of Valentine’s Day compared to the same period in 2013, according to recent data from IBM.
A good relationship is based on three things – good communication, compromise and work. According to a recent infographic by SAVO/Bright Talk, the relationship between marketing, sales and the buyer’s journey may have hit a road block.
Providing direct access to local florists, a relatively new floral marketplace, BloomNation offers consumers a chance to see their floral arrangements before it is delivered.
Between Black Friday and Christmas Day, Smartgift examined the behavior of consumers who purchased gifts online and checked out, results found that an email address was all it took to slash shopping cart rates by 27%, according to a recent infographic by Smartgift.
Online sales in 2014 are expected to grow 9% to 12% in 2014 and overall retail sales are expected to increase 4.1%, an increase of 3.7% from 2013, according to the National Retail Federation.
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