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Post By Daniela Forte

Infographic: A Look at Valentine’s Day 2014 Shopping Trends  Feb 05, 2014 10:25 AM By Daniela Forte

Thanks Amazon for Taking Care of My TV  Feb 03, 2014 12:48 PM By Daniela Forte

This past weekend I moved out on my own from my parent’s house into a small apartment here in Connecticut.

Alex and Ani Increases Facebook Ads ROI by 80%  Jan 30, 2014 3:55 PM By Daniela Forte

Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.

NRF Responds to Obama’s Proposed Minimum Wage Hike  Jan 29, 2014 1:08 PM By Daniela Forte

The National Retail Federation issued a statement in response to President Barack Obama’s plan to increase the federal minimum wage to $10.10 per hour for workers on new government contracts.

Case Study: IBM Helps Lindt With Personalization  Jan 23, 2014 11:11 AM By Daniela Forte

In an effort to engage and delight its customers in every way possible, Lindt Master Chocolatier launched a new cloud-based ecommerce site in early 2013, by partnering with IBM and IBM Premier Business Partner CrossView.

Facebook Advertising KPIs Spike in Q4  Jan 22, 2014 12:17 PM By Daniela Forte

A new infographic by Kenshoo detailing findings from an analysis of Facebook ads in Q4 2013, found that advertiser sales revenue driven by Facebook ads increased 59.09% quarter-over-quarter and impressions increased 50.79% quarter-over-quarter.

Infographic: Facebook Advertising KPIs Spike in Q4  Jan 22, 2014 12:11 PM By Daniela Forte

Thinking About Expanding Into China? What You Need to Know  Jan 21, 2014 3:37 PM By Daniela Forte

Are you thinking about expanding globally into China with your brand? There may be some things you will want to think about before entering into the Chinese market with your business.

Paid Search Sees Growth in Q4 2013  Jan 21, 2014 1:26 PM By Daniela Forte

The fourth quarter of 2013 saw growth for paid search, according to two separate industry reports. The holiday shopping season saw an increase in retail transactions of 26%, and retail revenue rose 34% on Thanksgiving and 24% on Black Friday.

Shoppers Want Emails With Personalized Product Recommendations  Jan 15, 2014 3:54 PM By Daniela Forte

Online shoppers want emails featuring merchandise selected based on their own shopping habits, according to results from a Listrak-sponsored Harris Interactive survey.

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