Post By Daniela Forte

Removing the Barriers of Inconvenience  Jun 24, 2013 1:18 PM By Daniela Forte

Avoid being inconvenient, and make great customer service is a priority. Many companies have put barriers in front of customers that result in many customers running away from the company.

From Big Data to Big Personalization  Jun 21, 2013 2:23 PM By Daniela Forte

Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.

What Instagram Video Will Mean for Merchants  Jun 21, 2013 11:27 AM By Daniela Forte

On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.

Retailers Open Up About the Marketplace Fairness Act  Jun 21, 2013 10:37 AM By Daniela Forte

What impact will the pending Marketplace Fairness Act have on direct-to-customer merchants?
Though the U.S. Senate approved the Marketplace Fairness Act in April, no two IRCE 2013 attendees interviewed by Multichannel Merchant seemed to have the same opinion about the pending legislation.

5 Misconceptions About the Marketplace Fairness Act  Jun 18, 2013 11:05 AM By Daniela Forte

While many businesses small and large are talking about and worrying about the Marketplace Fairness Act (MFA), what do you really know about it?

Facebook Remains Popular Among Merchants  Jun 17, 2013 4:45 PM By Daniela Forte

The use of Facebook and Twitter may have peaked over the past year, with Facebook remaining the most popular social media site used by merchants at 86.9% followed by Twitter at 71.4%, according to results from Multichannel Merchant’s MCM Outlook 2013 report on Ecommerce. Both of these percentages are flat compared to the 2012-13 survey figures.

Retailers Looking to Spend Big on Tech  Jun 17, 2013 4:04 PM By Daniela Forte

Retail executives are expected to spend capital in 2013 to expand growth in some key areas including technology over the next year. Furthermore, social media, mobile along with online promotions and coupons are the technology-related trends having a significant impact on the retail industry in 2013, according to the 2013 Retail Outlook Survey by KPMG LLP.

New Google+ Dashboard Enhances Online Presence for Businesses  Jun 13, 2013 1:35 PM By Daniela Forte

Google announced Google+ dashboard this week which will make it easier for users to “manage your online presence,” according to a recent blog post by Google’s Pavni Diwanji. Businesses will now be able to connect to their customers in meaningful ways.

The Benefits of a Good CMS  Jun 13, 2013 10:45 AM By Daniela Forte

This infographic by marketing weekly shows the benefits of using a content management system that will help boost your brand. The infographic says that three out of four businesses are without a website. A good content management system will show success in your ROI.

B2B Lags Behinds B2C in Online Customer Satisfaction  Jun 13, 2013 10:31 AM By Daniela Forte

Today, ForeSee released its annual Business-to-Business (B2B) Benchmark that reports on customer satisfaction trends and allows B2B companies…

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