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Post By Daniela Forte

Give The Consumers What They Want: Video  Aug 14, 2013 11:08 AM By Daniela Forte

What merchants are offering with product videos and what shoppers are expecting may be two different things.

Infographic Give The Consumers What They Want: Video  Aug 14, 2013 10:56 AM By Daniela Forte

What merchants are offering with product videos and what shoppers are expecting may be two different things. This infographic by Invodo takes a look at what merchants are offering versus what consumers want in a product video.
The infographic shows that 71% of consumers say video the best way to bring product features to life and 40% of retailers are aware that videos actually work when it comes to increased purchases.

Dansko Puts Robots to Work In Its Distribution Center  Aug 13, 2013 11:37 AM By Daniela Forte

Shoe company Dansko looked for a different approach to increase efficiency in warehouse automation and in doing so, the company looked no further than from Kiva Systems.

What Will Amazon Collections Mean For Merchants?  Aug 12, 2013 4:26 PM By Daniela Forte

I recently found out about Amazon Collections and thought it was another great concept for Amazon to take part in. I personally spend a lot of my free time on the Amazon site looking for products, comparing prices with other major retailers or simply looking through the book section for new releases and New York Times Best Sellers.

Textbooks Makes Top 10 Back-to-School List  Aug 12, 2013 3:59 PM By Daniela Forte

The search term “textbooks” was the top searched keyword for back-to-school, according to a blog post by AdGooroo who decided to examine paid search trends from last summer to predict the 2013 back-to-school retail season.

Teens Ask For Gadgets As They Head Back-to-School  Aug 12, 2013 3:14 PM By Daniela Forte

Teenagers are headed back-to-school tech savvy and ready to go, after a recent back-to-school survey found that teenagers are focused on gadgets such as smartphones, laptops and tablets.

The Changing Seasons of Holiday Retail Spending  Aug 09, 2013 10:59 AM By Daniela Forte

Retail spending is constantly changing. Americans in 2012 spent $4.3 trillion on retail purchases. For ecommerce more than 5% or $225 billion was spent on ecommerce sites.

Infographic The Changing Seasons of Holiday Retail Spending  Aug 09, 2013 10:46 AM By Daniela Forte

Retail spending is constantly changing. Americans in 2012 spent $4.3 trillion on retail purchases. For ecommerce more than 5% or $225 billion was spent on ecommerce sites.

Merchants Get Creative for Back-to-School  Aug 08, 2013 4:45 PM By Daniela Forte

Merchants are in the midst of the back-to-school rush and are finding various ways to promote this busy time of the year.

Ralph Lauren’s First Quarter: “Better Than Expected”  Aug 08, 2013 2:27 PM By Daniela Forte

High-end apparel retailer Ralph Lauren reported “better than expected” first quarter 2014 results this week, according to a press release. Net income was $181 million for the first quarter compared to $193 million for first quarter fiscal 2013.

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