Daniela Forte

Content Manager

[email protected] / DForteMCM

Bump Boxes Leverages AI for Its Marketing Campaigns

| Daniela Forte

Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.

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Amazon Again Tops Brand Loyalty List

| Daniela Forte

Amazon once again hit the number-one spot in terms of brand loyalty as it did in 2018, according to Brand Key’s annual Loyalty Leaders survey, beating out major players like Google, Samsung and Apple atop the list. Here are other retailers that made the loyalty list.

Package Lockers See Strong Adoption in Europe and Asia

| Daniela Forte

While automated package lockers are being used by some major retailers here, they’ve seen greater adoption in other countries, having solved space and retail delivery issues for several years. Here is a look at how they’re being used in some European countries and Japan as a last-mile solution for retailers and a convenience for consumers.

Sears Hometown and Outlet Stores Sold to Liberty Tax

| Daniela Forte

Lease-to-own retailer Sears Hometown has been saved from potential failure through a $133 million acquisition by tax preparation firm Liberty Tax, which has been on a buying spree of distressed businesses this summer as it expands into the world of franchise retail and rent-to-own.