Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Holiday Ecommerce Sales Up Nearly 15% in 2017

| Daniela Forte

The 2017 holiday season saw $108.2 billion in online sales, according to research from Adobe Analytics, up 14.7% from 2016. This figure paced slightly ahead of 2016’s 14.4% growth. Here is what the study also revealed about the holiday season.

Walmart Closing 63 Sam’s Clubs, Turning 12 into Ecommerce Fulfillment Centers

| Daniela Forte

In the kind of move that many industry observers have talked about, Walmart said it plans to close 63 Sam’s Club stores, while converting 12 of them into ecommerce fulfillment centers. The facilities will close over the next few weeks, the company said. Here is what Walmart has planned for these locations and what it could mean for its ecommerce business.

Macy’s to Close An Additional 11 Stores in 2018

| Daniela Forte

Macy’s announced it would close an additional 11 stores this year in an effort to continue improvements in organizational efficiency and to allocate resources to support its growth strategy. Here is the reason behind the closures and what it means for Macy’s.

Sears to Close An Additional 100+ Stores

| Daniela Forte

Sears Holdings told employees it plans to close more than 100 stores this year, including 64 Kmart locations and 39 Sears stores, most likely between March and April. Liquidation sales in affected stores will begin this month. See what Sears told employees about the closures.

Toys “R” Us Inc. Reports Disappointing Third Quarter

| Daniela Forte

Toys “R” Us Inc., reported a not so stellar third quarter. Net sales were $2.018 million, a decrease of $89 million compared to 2016. Here is what the CEO Davide Brandon had to say about the third quarter and what the company plans as it moves ahead.

Birchbox Upgrades Mobile App to Increase Upsell, Engagement

| Daniela Forte

In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.