Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Nordstrom Partners with Anthropologie on New Home Products

| Daniela Forte

Nordstrom is partnering with Anthropologie to introduce home products line in 15 of their retail locations and on Nordstrom.com beginning March 19. The collaboration is part of a larger trend of partnerships between retailers, sometimes those in competition with each other.

Neiman Marcus Prepares for the Customer of the Future

| Daniela Forte

Neiman Marcus told attendees at eTail West that the focus in 2018 is on making innovation part of its DNA as it seeks new, creative ways to connect the online and in-store experience for its upscale customers. The common denominator in all of the innovation is bringing digital to the forefront of the business.

Walmart Launches Four New Private Brands

| Daniela Forte

Walmart announced it is launching four new private brands in the apparel category, two for women and one each for men and children. The company said the new brand rollout is intended to create a one-stop destination for fashion as well as everyday essentials, electronics and the rest of the broad assortment of categories.

How Chubbies Built a Customer Community

| Daniela Forte

Building a community came naturally for casual men’s shorts and apparel brand Chubbies, as it’s the approach the company has taken from the very beginning. Here is what Chubbies is doing to build a community for its brand.

How Gap Inc. Is Reimagining Itself as a Customer-Centric Organization

| Daniela Forte

Customers are at the center of everything Gap Inc. is doing today as it works to turn around its organization and be a leading omnichannel retailer, a digital executive told attendees at eTail West. See what he had to say about the company’s ongoing evolution, and its reliance on tools like data analytics and continual testing and learning in pursuit of success.

How to Effectively Tackle Cross-Channel Customer Centricity

| Daniela Forte

In our monthly MCM CommerceChat podcast, Angie Stocklin of One Click Ventures discusses how to provide a consistent customer experience across every touchpoint to foster true customer centricity. Angie will be speaking on this topic at the seventh annual Ecommerce Operations Summit 2018, April 3-5 in Columbus, OH, in a session entitled “It Should All Look the Same: Creating True Cross-Channel Customer Centricity.”

How Asics Combated Online Journey Hijacking

| Daniela Forte

Online journey hijacking hurts the customer experience, impacting conversion rates and brand equity.
Find out how Japanese sports apparel and footwear giant Asics tackled this growing problem, increasing conversion rates, decreasing cart abandonment and adding $1 million in incremental sales.

Walmart Cites Operational Issues in Q4 Ecommerce Slowdown

| Daniela Forte

Due in large part to inventory management issues around the critical holiday period, Walmart reported a serious slowdown in its booming ecommerce growth during the fourth quarter, which increased 23% compared to a 50% gain a year earlier. See what these challenges were for Walmart and what it meant for sales in the fourth quarter.

Albertsons and Rite Aid to Merge

| Daniela Forte

Albertsons and Rite Aid plan to merge, with Rite Aid top executive John Standley as CEO and Albertsons chairman and CEO Bob Miller as chairman. Terms of the deal were not disclosed. See how the merger will expand Rite Aid’s omnichannel operations.