Wayfair is taking on Amazon and Alibaba with its own one-day shopping event called Way Day, promising Black Friday-like deals on home furnishings, décor and home improvement items on April 25. Other perks of the day include free shipping on all orders. Here is what led to Wayfair’s launch of the event.
As the retail industry is seeing a shift with digital in how brands are approaching marketing and establishing a store presence, retailers are looking for ways to provide timely relevant content that consumers demand to master the omnichannel approach, fully connecting the online, mobile and in-person experience. Here are some of the latest digital marketing trends to hit the industry in 2018.