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Acquity Group’s 2013 State of B2B Procurement Study discovers 40% of corporate buyers spend at least half of their procurement budget online, but many suppliers lack the online capabilities they demand.
For direct-to-customer food merchants, the cost to ship merchandise can be rather steep. And when you add in factors such as package weight and spoilage risks, customer incentives such as free shipping is nearly impossible.
Best Buy reported a 16% jump in domestic online sales for the first quarter which ended May 4 compared to last year’s first quarter. According to president and CEO Hubert Joly, the company continues to make substantial progress with its Renew Blue priorities, according to a press release on BestBuy.com.
Amazon topped Walmart with a brand value of $45.7 billion and saw its value grow by 34% while Walmart grew by 5% to $36.2 billion in a top brand ranking, according to an article on AdAge.com. The ranking done by BrandZ Ranking, credits Amazon’s operational swiftness for its financial success.
There are several ways retailers can improve their ecommerce business. Emerging ecommerce businesses have several advantages over big names, especially when it comes to personalization and customer service, according to an article on Forbes.com.
The question remains whether social sharing drives sales for ecommerce sites, Addshoppers analyzed $5,000,000 worth of ecommerce transactions influenced by the AddShoppers social commerce platform, this infographic by Addshoppers shows insights from thousands of merchants ranging from mom and pop to household brands.
Pinterest has upped the IQ of its pins so that retailers can get more out of pinning and in turn, it can drum up sales, according to an article by Venturebeat.com.
High-end fashion brand Chanel ranked highest on Pinterest on a list of top 10 high-end brands that were ranked across the board on social according to this infogprahic by Curalate and Pivotal Labs. Shoemakers Christian Louboutin and Jimmy Choo were part of the top three.
Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.
Email marketing is the most effective tactic according to 55% of marketing professionals and plays an important role for ecommerce merchants, according to a whitepaper by Listrak. Since it is known to return more than $40 per dollar spent, makes its cost effectiveness undeniable.