Post By Daniela Forte

Google Wallet Comes to Gmail  May 16, 2013 7:26 PM By Daniela Forte

Google announced this week in this video that going forward there will be a dollar sign in Gmail attachments. The video shows all it takes is a simple click and you can transfer cash through Google Wallet, according to an article on Mashable.

Key Tools to Target Audience Data Analysis  May 16, 2013 2:47 PM By Daniela Forte

In this video by R2Integrated, a digital marketing and technology firm discusses the importance of conducting offline and online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers, according to a press release.

Best Practices For Finding New Customers  May 16, 2013 2:06 PM By Daniela Forte

How can small businesses find new customers? They using email, social media, this infographic by Score delves into the best practices for small business success when searching for new customers.

Sherpa Brands Take Consumers to New Heights  May 16, 2013 1:47 PM By Daniela Forte

According to newly issued original research, Arnold Worldwide has uncovered the emergence of what it calls “Sherpa Brands.”

PayPal Offers PayPal Here Customers Free Payment Processing  May 15, 2013 5:14 PM By Daniela Forte

PayPal announced this week they will be offering free payment processing through the rest of the year for some U.S. businesses that use its PayPal Here mobile payment system, according to an article on Mashable.com.

Century 21 Announces Eric Daman As Brand Ambassador  May 15, 2013 3:28 PM By Daniela Forte

Century 21 Department Store announces that Emmy award winning costume designer and celebrity stylist Eric Daman has joined the brand as an ambassador and spokesperson for the summer season.

L’Oreal USA Gains Purchasing Power With IBM  May 15, 2013 3:17 PM By Daniela Forte

IBM (NYSE: IBM) announced today a major three-year agreement with L’Oreal USA for expert procurement services using an advanced cloud analytics solution that will transform the way L’Oreal USA buys from its network of North American suppliers. The new services will enable the company to bring beauty products to consumers more quickly and efficiently.

iPayment Selects ROAM to Deliver Mobile POS Solutions  May 13, 2013 5:43 PM By Daniela Forte

ROAM, an Ingenico company and mobile commerce platform provider, and iPayment, Inc., today announced a new program in which iPayment will use ROAM’s mobile commerce platform to deliver a suite of mobile point of sale (mPOS) solutions to its merchants throughout the United States. ROAM will provide iPayment merchants with a complete end-to-end solution, including the […]

Non-store Retail Sales Increase 1.4% in April  May 13, 2013 5:21 PM By Daniela Forte

Non-store retailers’ sales increased 1.4% seasonally-adjusted month-to-month and increased 19.0% unadjusted year-over-year. At the same time, retail sales rebounded in April and increased 0.6% and increased 3.9% unadjusted year-over-year., according to a press release by the National Retail Federation.

The New Paradigms of Retail Analytics  May 13, 2013 4:07 PM By Daniela Forte

Analytics are rapidly transforming and Vinod Kumar, eCommerce strategist for Demandware shared some of the highlights from a particular session he attended during the Demandware XChange Conference that covered the evolving usage of analytics within a retail organization, in a blog post. Speakers for the session included Greg Girard of IDC Retail Insights, John Esquire of eCommera, and Cortney Easterwood of Demandware.

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