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MULTICHANNEL MERCHANT » ARCHIVES FOR
Showrooming has been the big catch phrase this year for many crosschannel merchants, but should it be a concern for them? Jim Okamura, managing partner of Okamura Consulting, said in a recent interview at IRCE 2013, that in general it is a threat to most crosschannel merchants.
Williams-Sonoma Inc. reported that its direct-to-customer net revenues increased for the second quarter to 15.3% to $478 million from $414 million in 2012, according to a press release.
Lowe’s Companies announced the completion of its acquisition of Orchard Supply Hardware on Aug. 30. The acquisition, which includes 72 Orchard Supply stores, is valued at $205 million, according to a press release.
Considering international shipping may not be an easy decision to make. Before you embark on the overseas journey, industry experts offer these four tips to help make the choice a bit easier.
There are different ways merchants can attract the mobile shopper, but it may take a little work. In a recent interview at IRCE 2013, Ken Burke, founder and executive chairman of Marketlive, offered 5 ways merchants can begin attracting consumers via mobile devices.
When thinking of ways to attract the mobile shopper, Bare Necessities’ chief marketing officer Jay Dunn is looking at it from a different perspective. In this video, Dunn explains why the user behavior on a smartphone differs from consumers using a tablet and consumers using a desktop or laptop.
With the holidays steadily approaching, it is important to just get a video online to boost conversion rates for your retail business. This is the advice Simon Mutlu, vice-president of sales for LiveClicker,offered during a recent interview.
BooJee Beads, a maker of decorative lanyards and ID badge holders, saw an increase in the conversion rates of visitors who watched video after it was added to each of its product pages. Here’s how conversion rates of product pages with video differed from product pages without them.
The holidays will be here before we know it, so as you prepare for the rush, you will want to think of proactive ways to handle shipping this year. The holidays will be here before we know it, so as you prepare for the rush, you will want to think of proactive ways to handle shipping this year. Find out ways you can create engagement, boost sales and get your site ready to master the holiday rush.
Abercrombie & Fitch Co. reported strong growth in its direct-to-consumer business in China, according to its second quarter report.
by Curt Barry
Posted 1 day ago
by Tommy Kelly
Posted 2 days ago