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Post By Daniela Forte


How to Expand Globally  Sep 17, 2014 5:36 PM By Daniela Forte

Does the global market you are entering fit your product or service? Is the demand there? Does your product translate well into other cultures other than the United States? Ask yourself these questions and make sure the answers are yes.

Adyen Enables Alipay Mobile Payments for Evernote  Sep 15, 2014 3:52 PM By Daniela Forte

Adyen, a global payment solutions provider, announced it is partnering with Evernote to launch Alipay’s new mobile optimized checkout for Evernote’s user base in China, according to a press release.

Ikea Group Resumes International Online Rollout after Yearlong Standstill  Sep 11, 2014 11:33 AM By Daniela Forte

Ikea Group has plans to extend its ecommerce to all of its international markets in the next few years. This online rollout resumes after a year-long standstill, according to Bloomberg.

Is RadioShack Going Out of Business?  Sep 10, 2014 4:29 PM By Daniela Forte

Electronics retailer Radio Shack could file for bankruptcy soon after its shares lost nearly a third of its value, brokerage Wedbush Securities reported Tuesday, according to Reuters.

How Ecommerce Marketers Are Creeping Out Consumers  Sep 09, 2014 11:07 AM By Daniela Forte

Ecommerce marketers are personalizing their marketing efforts more than ever these days, but are they creeping out their consumers in the process?

Retail Experts Skeptical about Twitter’s Buy Button  Sep 09, 2014 10:37 AM By Daniela Forte

Twitter announced Monday that it is testing a Buy button, which allows tweeters to buy merchandise from retailers via Twitter, without leaving the social media platform.

Social Media Gets Visual for Merchants  Sep 08, 2014 1:51 PM By Daniela Forte

Reaching the shopper today is not just about engagement through conversation, but it is about how a consumer is visually stimulated when engaging with a brand on social media that could eventually lead them down the path to purchase.

PetSmart Acquires Pet360  Sep 08, 2014 12:00 PM By Daniela Forte

PetSmart announced last week that it is planning to acquire ecommerce pet retailer Pet360. The transaction is expected to be complete this month.

Social Media is About Discovery, Personalization and ROI  Sep 08, 2014 11:11 AM By Daniela Forte

Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.

Luxury Brands Yet to Fully Embrace Global Ecommerce  Sep 04, 2014 11:46 AM By Daniela Forte

While the global B2C ecommerce market is booming, there are luxury brands that have yet to embrace this sales channel, according to a press report by ystats.com. As a result, growing luxury ecommerce revenues have gone to online and multichannel retailers and flash sales sites.

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