MULTICHANNEL MERCHANT » ARCHIVES FOR
In order to drive sales and gain loyalty with their customers, retailers need to deliver on customer expectations and provide a seamless shopping experience.
Is there really a decline in the response rate for shopping cart abandonment emails? In a recent blog post on etailblog.com, here are five tips to ensure your shopping cart abandonment email will not go unnoticed.
Essence magazine has a new “Beauty Matchmaker” tool which helps women find foundations, lipsticks and eye shadows that complement their individual skin tones and color preferences, according to Mashable.com. Women are presented with various options from different retailers, including Sephora and Drugstore.com. They can add products to an on-site shopping cart and check out without […]
The perfect pairing for marketing engagement is demand and content. Content is a multi-faceted strategic approach and a critical offering in engaging key audiences. Pairing content with product promotions helps drive evangelism, according to an article on eloqua.com.
I’ve probably done it a million times, but I never knew what I was actually doing or better yet that there was a term for what I was doing. When I started at Multichannel Merchant as the new Content Producer, I learned what “showrooming” meant with articles I had written. Just a few weeks ago […]
It seems lately many merchants are joining the Pinterest bandwagon. I was recently on the online furniture company Wayfair.com’s website. I have to admit I was looking at furniture pieces I would want someday for my own home. I noticed they have created a clipboard feature that now allows users drag and drop product images. That is not all, […]
House Oversight and Government Reform Committee Chairman Darrell, Issa, R-Calif., announced in a press release he would convene a full committee hearing to examine the future of the United States Postal Service.
The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule…
Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?
Who doesn’t love birthday emails? Birthday emails can drive great results. Since many organizations have caught on to these automated emails, it can become difficult to cut through the clutter, according to a blog post on ExactTarget.com.