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Post By Daniela Forte

The B2B Buyers Journey  Jul 02, 2013 12:12 PM By Daniela Forte

There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.

Social Media Contributes to Steady Ecommerce Growth  Jun 28, 2013 2:13 PM By Daniela Forte

U.S. online retail sales are expected to reach $370 billion by 2017. Between 2012 and 2014, ecommerce growth has seen a 13% hike and 20% of online purchases are made after surfing social media, according to this infographic by National Positions.

UPS Launches New Service for Sensitive Shipments  Jun 27, 2013 3:23 PM By Daniela Forte

UPS launched its Proactive Response Secure service on June 26, which promises to monitor shipments and is considered a risk management solution that will protect customers against any lost profits, according to a press release.

Before You Remove Your Yahoo Subscriber  Jun 25, 2013 5:30 PM By Daniela Forte

With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.

Email is Preferred Way to Reach Shopping Cart Abandoners  Jun 25, 2013 12:30 PM By Daniela Forte

Ecommerce merchants are primarily using email to communicate with shopping cart abandoners, according to the results of the MCM Outlook 2013 survey. According to the results, 45.1% of respondents use email, up from 36.2% in 2012.

Dillon Joins Ulta Beauty as Its New CEO  Jun 25, 2013 12:22 PM By Daniela Forte

Beauty retailer Ulta Beauty announced on June 24 the appointment of Mary Dillon as its new CEO and member of the Board of Directors effective July 1, according to a press release. Dillon will replace interim CEO Dennis K. Eck who will step down from his position at that time.

How Well Does Your Order Fulfillment Partner Know Your Customer?  Jun 24, 2013 4:19 PM By Daniela Forte

Finding the right order fulfillment partner is important for your business. What is also important is that the order fulfillment partner you are working with knows your brand and your customers in order for the operations side of your business to run smoothly.

Removing the Barriers of Inconvenience  Jun 24, 2013 1:18 PM By Daniela Forte

Avoid being inconvenient, and make great customer service is a priority. Many companies have put barriers in front of customers that result in many customers running away from the company.

From Big Data to Big Personalization  Jun 21, 2013 2:23 PM By Daniela Forte

Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.

What Instagram Video Will Mean for Merchants  Jun 21, 2013 11:27 AM By Daniela Forte

On June 20, Facebook announced that its photo-sharing application Instagram will now have a video feature in order to compete with video-sharing application Vine. In a blog post, Russ Somers, VP of Marketing for Invodo, talks about the announcement and what it will mean for brands and retailers.

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