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The perfect pairing for marketing engagement is demand and content. Content is a multi-faceted strategic approach and a critical offering in engaging key audiences. Pairing content with product promotions helps drive evangelism, according to an article on eloqua.com.
I’ve probably done it a million times, but I never knew what I was actually doing or better yet that there was a term for what I was doing. When I started at Multichannel Merchant as the new Content Producer, I learned what “showrooming” meant with articles I had written. Just a few weeks ago […]
It seems lately many merchants are joining the Pinterest bandwagon. I was recently on the online furniture company Wayfair.com’s website. I have to admit I was looking at furniture pieces I would want someday for my own home. I noticed they have created a clipboard feature that now allows users drag and drop product images. That is not all, […]
House Oversight and Government Reform Committee Chairman Darrell, Issa, R-Calif., announced in a press release he would convene a full committee hearing to examine the future of the United States Postal Service.
The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule…
Do you know your customers? Keeping your customers may be as challenging as gaining one. But you can drive revenue by using past purchasing history to create targeted relevant messages. Timing is essential when it comes to providing the right information. Tapping into invaluable order data is the first step, according to a blog post by Bronto.com. From there, how do you determine content and messaging?
Who doesn’t love birthday emails? Birthday emails can drive great results. Since many organizations have caught on to these automated emails, it can become difficult to cut through the clutter, according to a blog post on ExactTarget.com.
Opportunities for mobile-friendly sites are growing larger every day. Mobile traffic in 2012 alone made up 10% of all Internet use the world over, according to an infographic on GetElastic.com.
Social media continues to change the sales cycle. Social CRM should make you think proactively about how social channels present unique opportunities to have more meaningful interactions, and close more deals, according to Eloqua.com.
Mobile, social, globalization, cloud and legacy order management systems all have a common goal: delighting the customer and earning their trust, according to a blog post by Louis Columbus on www.enterprisingirregulars.com.