MULTICHANNEL MERCHANT » ARCHIVES FOR
During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.
Trust is important to any relationship and in the retail industry the trust between a consumer and the retailer is vital in order for a purchase be made on your website. You don’t need to be a big brand in order to gain the trust of a consumer.
B2B ecommerce has grown at a faster sales pace than B2C, according to Epsilon’s 2014 Multichannel Trend Report.
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.
Over half of B2B customers are using smartphone to research products to purchase for their companies, it is imperative for B2B companies to invest in a mobile future in order to remain viable in the competitive digital environment.
It was a busy week for executive hirings: Target brought in a new chairman and CEO, and Walmart U.S. promoted its new president and CEO from within.
Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.
When it comes to going global with your business, you’ll want your customers both here and abroad to feel at home on your website. But what are the best practices to make this happen?
Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.
Johnston & Murphy, a high-end footwear and apparel brand, migrated its digital commerce operations onto the Demandware Commerce platform in June.
by Pau Sabria
Posted 3 days ago
Posted 3 days ago