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Post By Daniela Forte

Amazon Tops Walmart in Brand Ranking  May 23, 2013 6:07 PM By Daniela Forte

Amazon topped Walmart with a brand value of $45.7 billion and saw its value grow by 34% while Walmart grew by 5% to $36.2 billion in a top brand ranking, according to an article on AdAge.com. The ranking done by BrandZ Ranking, credits Amazon’s operational swiftness for its financial success.

5 Tips to Improve Your Ecommerce Business  May 23, 2013 5:29 PM By Daniela Forte

There are several ways retailers can improve their ecommerce business. Emerging ecommerce businesses have several advantages over big names, especially when it comes to personalization and customer service, according to an article on Forbes.com.

Social Sharing Drives Sales  May 23, 2013 5:22 PM By Daniela Forte

The question remains whether social sharing drives sales for ecommerce sites, Addshoppers analyzed $5,000,000 worth of ecommerce transactions influenced by the AddShoppers social commerce platform, this infographic by Addshoppers shows insights from thousands of merchants ranging from mom and pop to household brands.

Retailers Getting More Out of Pinterest  May 22, 2013 6:58 PM By Daniela Forte

Pinterest has upped the IQ of its pins so that retailers can get more out of pinning and in turn, it can drum up sales, according to an article by Venturebeat.com.

Chanel Ranks Highest on Pinterest  May 22, 2013 5:41 PM By

High-end fashion brand Chanel ranked highest on Pinterest on a list of top 10 high-end brands that were ranked across the board on social according to this infogprahic by Curalate and Pivotal Labs. Shoemakers Christian Louboutin and Jimmy Choo were part of the top three.

How to Improve Social Marketing Automation  May 22, 2013 3:23 PM By Daniela Forte

Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.

Tips for Effective Email Marketing  May 22, 2013 2:30 PM By Daniela Forte

Email marketing is the most effective tactic according to 55% of marketing professionals and plays an important role for ecommerce merchants, according to a whitepaper by Listrak. Since it is known to return more than $40 per dollar spent, makes its cost effectiveness undeniable.

Google Checkout to Retire In November  May 21, 2013 8:26 PM By Daniela Forte

Google announced this week it would be retiring its Google Checkout in November of this year as the company transitions to Google Wallet, a platform enabling merchants to meet the demands of a multi-screen world where consumers shop in-store, at their desks and on their mobile devices, according to blog post by Google.

Choosing the Right Fulfillment Strategy  May 21, 2013 5:21 PM By Daniela Forte

Finding the right fulfillment method is important. Many shouldn’t ask whether fulfillment is a good idea, but rather which kind of fulfillment is good for them, according to an article on Auctiva Corp. If you don’t choose the right fulfillment that is appropriate for you and your circumstances, you are going to be unhappy.

Mobile Expected to Skyrocket  May 21, 2013 4:09 PM By Daniela Forte

It is expected that by 2015, mobile internet usage will surpass desktop internet usage. Yesmail Interactive created this infographic displaying how mobile have impacted consumer shopping patterns and the interaction between brands and social media.

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