MULTICHANNEL MERCHANT » ARCHIVES FOR
It is hard to believe the summer is nearly over and Labor Day is just days away. Retailers know that this time of the year is a unique opportunity for sales, according to this infographic by Nextopia. Here is a look what consumers are buying this Labor Day.
Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.
Amazon plans to develop its own software that will enable companies to place targeted online ads that tap the power of Amazon’s vast store of buyer data, according to the Wall Street Journal.
Jewelry led the way with online sales up 18%, followed by clothing accessories at 17% and packaged goods at 16%. Books and magazines saw 7% growth in July.
When it comes to going global with your business, retailers will find that there are several “moving parts” to the entire process as it relates to delivering international orders. This is why retailers may want to consider working with a service partner to make the global transition an easy one.
Staples announced it would close approximately 140 of its North American stores in 2014, according to its Q2 earnings call.
Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.
Creating a single view of the customer is the goal for many retailers, but having their data in multiple places is preventing many of them from making this a reality.
How old is your legacy ecommerce platform? For many retailers, their front-end and back-end platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul.
Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.
by Jamin Dick
Posted 5 hours ago
by Curt Barry
Posted 5 days ago