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With the U.S. Senate poised to vote on legislation allowing states to require online and other out-of-state merchants to collect and remit sales and use taxes on products and services they sell, companies need to stay
Women will search, email, mobile, blog, use social networks, play online games. This makes it easier for marketers to reach women online. According to an infographic by Creatage, 80% of “purchase decisions” are made by women. Ninety percent of women surveyed say marketers don’t understand them.
Even though 70% of Pinterest engagement are generated by users, according to a study from Digitas and Curalate, in an article by ClickZ, retailers aren’t embracing it.
Today most store merchants are looking to start their own online store to increase their business, brand and presence worldwide, according to a blog post by Brianna Wills. Having their own online store can easily boost sales and profits for the business.
Search marketing goes beyond the organization of a keyword list in order to be effective with content optimization. Marketers need to know the basics in order to enhance their search marketing, according to Social Media Club.
The way we shop today continues to evolve especially with the use of mobile. Transactions using mobile devices continues to increase with use of smartphones and tablets which account for one out of every 10 ecommerce dollars spent, according to blog post on Rackspace.com. With the shift from ecommerce to mobile commerce better known as m-commerce, online and offline merchants need to take note in adjusting their IT strategies to compete. Cloud-based services which can help. The infographic details the mobile ecommerce trend with some advice to help merchants win the click.
Stamps.com, provider of USPS postage online and shipping software announced its integration with cloud-based ecommerce service company ChannelAdvisor, according to a press release. It will give ChannelAdvisor customers new tools to streamline their order fulfillment process.
TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.
Launching a new site doesn’t have to be a headache, but sometimes it can be. Robert Glazer, founder and managing director of Acceleration Partners in a phone interview provided tips on how to make launching a new website much easier.
Last week the Senate voted 74 to 20 in favor of proceeding with its debate on the Marketplace Fairness Act and merchants are weighing in on how it would impact their business. Take a look back at Multichannel Merchant’s coverage of the Marketplace Fairness Act with this series of articles and videos.