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Post By Daniela Forte


4 Tips to Grow Your Global Ecommerce Business  Feb 10, 2016 1:10 PM By Daniela Forte

While several brands are going global with their business these days, it is still not an easy process for most. Here are four tips to localizing your global business.

Consumer-generated Content Proves Successful for Turtle Wax  Feb 04, 2016 5:18 PM By Daniela Forte

When Turtle Wax realized it needed to attract more customers to its site, it relied on this marketing strategy to help its business garner a significant number of page views to its site. See what it did and how it worked for Turtle Wax.

Taking a Closer Look at Your Data  Feb 04, 2016 5:08 PM By Daniela Forte

Being able to combine your online and in-store data today is critical for a brands’ personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer.

3 Ecommerce Trends for 2016  Feb 03, 2016 4:03 PM By Daniela Forte

More merchants will migrate to EMV bringing additional payment methods such as mobile and online form-factors in 2016. This infographic by Vantiv highlights three trends merchants will see this year.

Leveraging Your Marketing Database to Gain Brand Traction  Jan 26, 2016 4:53 PM By Daniela Forte

Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications.

Top 5 Shopper Preferences That Fueled Holiday 2015  Jan 21, 2016 2:25 PM By Daniela Forte

It is all about drawing shoppers in with products they love. It’s no secret the best practices for a successful holiday campaign is knowing what shoppers care about and what inspires them to push “buy.”

NRF Big Show 2016: The More Things Change…  Jan 19, 2016 1:38 PM By Daniela Forte

The more things change, the more they stay the same. That seemed to be what was going on at NRF BIG Show 2016 on Monday.

Ecommerce Trends and Statistics  Jan 13, 2016 10:29 AM By Daniela Forte

Several customers stall before making a purchase for a variety of reasons, including having to add a new account, hidden shipping costs, payment security concerns among others.

What Do You Want for Holiday Shopping in the U.S.?  Dec 15, 2015 3:41 PM By Daniela Forte

What do you want this this holiday season? As the holidays are getting closer, this infographic by iContainers provides 2015 holiday facts.

Customer Loyalty, Trust and Data Breaches  Dec 15, 2015 2:47 PM By Daniela Forte

Almost seven in 10 consumers feel its the business’ responsibility to protect their data. If financial data is stolen, 64% would be unwilling to buy from that retailer again. This infographic illustrates why it’s important to maintain a level of trust among your consumers.

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