Daniela Forte

Content Manager

[email protected] / DForteMCM

Building Cross-Channel Marketing Excellence at Lowe’s

| Daniela Forte

Whether customers are looking for something specific or simply just browsing online or in store, finding a sale is always a bonus. Through specials, retailers strategically place products where customers are sure to find them, physically and digitally. Here is how Lowe’s was able to significantly improve the complex process of producing print and digital circulars across its 400,000 SKUs

ab5 truck unloading

Pilot Program for Automated Lockers Seeing Success in Seattle

| Daniela Forte

The use of automated lockers for ecommerce deliveries is moving beyond BOPIS applications, with adoption growing in apartment buildings, public transportation areas and even mobile tests. To that end, a shared locker pilot program by the University of Washington’s Urban Freight Lab and Seattle DOT will be expanding next year.

walmart exterior feature

Walmart Looks to Sell ModCloth as it Battles Ecommerce Red Ink

| Daniela Forte

As was expected since ecommerce losses are mounting, Walmart is looking to shed one or more of the several digitally native vertically integrated brands it picked up on a shopping spree that began after the game-changing Jet.com acquisition in 2016, with ModCloth being first up on the block.