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Post By Daniela Forte

Retailers Jump on April Fools’ Day Bandwagon  Apr 01, 2015 2:08 PM By Daniela Forte

Several retailers jumped on the April Fools Day bandwagon in its email marketing promotions and other channels. See what they did to celebrate the day of pranks.

Shoes.com Announces Rebranding  Mar 31, 2015 3:15 PM By Daniela Forte

Online footwear, clothing and accessories retailer Shoes.com has done a corporate rebranding. See what this will mean for them.

What Amazon’s Pending Webstore Closure Means for Retailers  Mar 31, 2015 1:40 PM By Daniela Forte

Amazon announced it would shutter its Webstore in July 2016. Amazon Webstore, geared towards small business e-retailers, was launched in May 2010. See what this will mean for retailers using the Amazon Webstore platform.

Bow & Drape Creates Awareness through Social Media  Mar 31, 2015 10:59 AM By Daniela Forte

Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made.

Best Buy to Shutter 66 Future Shop Stores in Canada  Mar 30, 2015 3:38 PM By Daniela Forte

Best Buy Canada announced it is consolidating both Best Buy and Future Shop stores and websites, with plans to build a multichannel customer experience. See what plans they have in place.

Why Mobile Is Important for Brands  Mar 30, 2015 3:34 PM By Daniela Forte

As mobile devices have taken over the way people live their lives, from social media check-ins to weather to shopping, it’s a no brainer that brands need to get on board.

Why Retailers Fall Victim to Shopping Cart Abandonment  Mar 18, 2015 1:44 PM By Daniela Forte

Each year online retailers are victims to shopping cart abandonment. As a result they are losing an enormous amount of potential revenue. See why you may be a victim of shopping cart abandonment

NEMOA Attendees Take Different Sides on Proposed MFA Legislation  Mar 18, 2015 11:54 AM By Daniela Forte

Attendees at NEMOA’s directxchange conference in Boston last week offered their reaction to the Marketplace Fairness Act, see what they had to say.

The Rise of Mobile Apps in 2015  Mar 18, 2015 9:47 AM By Daniela Forte

Mobile apps are on the rise this year as consumers are spending increasingly more time on them than a year ago. Fifty percent of smartphone users have also made a purchase using a smartphone. See what other statistics are revealed in this infographic.

International Military Antiques Sees Product Recommendations Success  Mar 16, 2015 1:26 PM By Daniela Forte

International Military Antiques, a military collectables company, saw a 47.8% increase in revenue when it ramped up product recommendations on its website. See what other ways International Military Antiques is succeeding with product recommendations.

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