Post By Daniela Forte

BloomNation Cuts the Middleman in Time for Valentine’s Day  Feb 12, 2014 12:29 PM By Daniela Forte

Providing direct access to local florists, a relatively new floral marketplace, BloomNation offers consumers a chance to see their floral arrangements before it is delivered.

An Email Address Slashes Shopping Cart Abandonment Rates by 27%  Feb 11, 2014 2:42 PM By Daniela Forte

Between Black Friday and Christmas Day, Smartgift examined the behavior of consumers who purchased gifts online and checked out, results found that an email address was all it took to slash shopping cart rates by 27%, according to a recent infographic by Smartgift.

Online Sales Expected to Increase 9% to 12% in 2014  Feb 07, 2014 4:00 PM By Daniela Forte

Online sales in 2014 are expected to grow 9% to 12% in 2014 and overall retail sales are expected to increase 4.1%, an increase of 3.7% from 2013, according to the National Retail Federation.

A Look at Valentine’s Day 2014 Shopping Trends  Feb 05, 2014 10:46 AM By Daniela Forte

While consumers are looking for the best deal this Valentine’s Day, finding a bargain isn’t the top priority for consumers. According to this infographic by PriceGrabber, 59% of consumers will shop online for convenience, while 53% will shop in-store in order to see the product in person before purchasing.

Infographic: A Look at Valentine’s Day 2014 Shopping Trends  Feb 05, 2014 10:25 AM By Daniela Forte

Thanks Amazon for Taking Care of My TV  Feb 03, 2014 12:48 PM By Daniela Forte

This past weekend I moved out on my own from my parent’s house into a small apartment here in Connecticut.

Alex and Ani Increases Facebook Ads ROI by 80%  Jan 30, 2014 3:55 PM By Daniela Forte

Eco-friendly jewelry retailer Alex and Ani saw an increase in ROI by 80% for Facebook ads when it joined forces with eBay Enterprises and advanced technology platform Kenshoo Social.

NRF Responds to Obama’s Proposed Minimum Wage Hike  Jan 29, 2014 1:08 PM By Daniela Forte

The National Retail Federation issued a statement in response to President Barack Obama’s plan to increase the federal minimum wage to $10.10 per hour for workers on new government contracts.

Case Study: IBM Helps Lindt With Personalization  Jan 23, 2014 11:11 AM By Daniela Forte

In an effort to engage and delight its customers in every way possible, Lindt Master Chocolatier launched a new cloud-based ecommerce site in early 2013, by partnering with IBM and IBM Premier Business Partner CrossView.

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