Daniela Forte

Content Manager

[email protected] / DForteMCM

Neiman Marcus Pulls Itself Off the Market

| Daniela Forte

Neiman Marcus announced it would no longer be up for sale as it looks for other “strategic alternatives” to stay afloat in this ever-changing retail climate. See what lead the company to make this decision and what other plans it has going forward.

Gymboree Files for Chapter 11 Bankruptcy

| Daniela Forte

Gymboree has filed for Chapter 11 bankruptcy protection and expects to operate its overall business and the majority of its stores during the restructuring process. See what company executives had to say about the benefits of restructuring and what it means moving forward.

Dress Barn Parent Company to Close Up to 650 Stores

| Daniela Forte

Ascena Retail Group, the parent company for both Dress Barn and Ann Taylor, plans to close up to 650 stores in the next two years as a result of consumer’s shift to online shopping. See what the company’s next move is in light of these closures.

Sephora logo feature

Sephora Using Mobile Across Entire Customer Journey

| Daniela Forte

Sephora views mobile as a key part of the customer journey, and therefore it is doing everything to allow customers to discover, play and learn online and in-store. Here is how Sephora is engaging the customer throughout the entire customer journey.

Michael Kors to Close Up to 125 Stores

| Daniela Forte

Michael Kors is expected to shut down up to 125 stores this year, according to various media reports. See what led to these store closures and what Michael’s Kors plans are from here.

Google Launches Purchases on Google Program

| Daniela Forte

Google has launched its Purchases on Google program, allowing merchants that sell on Google to have a call to action in the search engine results page. See how users can benefit from this program and what it means for Google.

Walmart Transforms Its Ecommerce in the Age of Amazon

| Daniela Forte

Walmart is taking the bull by the horns in its efforts to compete with Amazon, with a slew of rapid changes primarily spearheaded by its head of domestic ecommerce Marc Lore, founder and CEO of Jet.com. See what industry experts had to say about how Walmart is positioning itself against Amazon.