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Post By Daniela Forte

Using Big Data to a Customer’s Personal Advantage  Jun 23, 2015 4:23 PM By Daniela Forte

What do you do with all that data you have? Are you leveraging the data to provide a personalized shopping experience? Here is what you need to know about using big data to your customer’s advantage.

Amazon Bans Confederate Flag Sales After 3,000% Spike  Jun 23, 2015 3:37 PM By Daniela Forte

Amazon saw “skyrocketing” sales of Confederate flags after other retailers decided to stop selling them, spiking an amazing 3,000% in 24 hours.

Williams-Sonoma Savors Summer with Shoppable Videos  Jun 23, 2015 11:52 AM By Daniela Forte

Williams-Sonoma and Visa Checkout announced a partnership that allows videos to be shoppable using a new technology from YouTube, which is now live on the Williams-Sonoma website. See how the shoppable videos are beneficial for the brand and its customers.

5 Tips to Turn Followers into Buyers  Jun 22, 2015 5:01 PM By Daniela Forte

Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel. Here are five tips to turn followers into buyers.

Selling on Social Media is Certainly a Trend  Jun 22, 2015 2:09 PM By Daniela Forte

With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel. See why leveraging social media can be beneficial to your brand.

Why You Gotta Be So J. Cruel, J. Crew?  Jun 19, 2015 10:43 AM By Daniela Forte

The New York Post reported that Alejandro Rhett, vice president of men’s merchandising for J.Crew, personally delivered the bad news to several workers who were among the 175 layoffs, then partied to celebrate the layoffs with other colleagues.

Bass Pro Shops Goes Fishing with Social Media  Jun 19, 2015 10:34 AM By Daniela Forte

Bass Pro Shops is asking its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program. See what else Bass Pro Shops is doing to bring more awareness to the outdoors.

Personalizing the Customer Experience Across All Touchpoints  Jun 16, 2015 3:30 PM By Daniela Forte

Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey. read more in this executive summary from Multichannel Merchant.

Creating a Singular Voice Across All Touchpoints  Jun 16, 2015 2:55 PM By Daniela Forte

For shoe and apparel brand Chinese Laundry, it is about having a singular voice across all touchpoints when reaching out to customers as a brand and manufacturer. See what Scott Cohn of vice president of ecommerce for Chinese Laundry had to say in this video.

Rue La La Reactivates Dormant Customers  Jun 15, 2015 3:23 PM By Daniela Forte

Private sale boutique apparel brand Rue La La embarked on a customer-segmentation project with the goal of reactivating dormant customers. See what they did and how it helped the brand.

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