Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Adidas Launches New Mobile App

| Daniela Forte

Adidas announced the launch of its new mobile app. It offers access to products on Adidas’s ecommerce site, and is tailored to a consumer’s preference and behaviors. See what other features the mobile app offers and how it’s part of a larger initiative from the brand.

Voice Shopping: The Next Ecommerce Frontier?

| Daniela Forte

Voice shopping may be in its infancy as a channel, but consumers are increasingly relying on AI-powered devices such as Amazon Alexa, Google Assistant (and Google Home) and Microsoft’s Cortana. Join Multichannel Merchant and ChannelAdvisor for a webinar that will look at the latest trends and the future of voice shopping.