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Post By Daniela Forte


Thirstie Adopts Content-to-Commerce Strategy  Feb 22, 2016 1:38 PM By Daniela Forte

In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.

The Product Video and Mobile Explosion  Feb 17, 2016 2:14 PM By Daniela Forte

Product ecommerce videos saw an exciting year in 2015 with mobile stealing the show for videos. This infographic by Invodo recaps some of the year top results with product video.

How Merchants Can Understand Global Fraud Patterns  Feb 16, 2016 1:47 PM By Daniela Forte

Global fashion merchants made over $85 billion in global online sales in 2015. This is why a keen understanding of global online fraud patterns is necessary for the growth of ecommerce. This infographic highlights how merchants can make the most of the holiday season sales, emerging markets like China and more.

How Consumers Will Spend This Valentine’s Day  Feb 11, 2016 1:31 PM By Daniela Forte

This Valentine’s Day consumers will spend $18.9 billion, with men spending $190 on average, doubling what women spend. See how you can benefit from consumer spending during the holiday of love.

Courting Your Consumer This Valentine’s Day  Feb 11, 2016 11:56 AM By Daniela Forte

This Valentine’s Day, retailers will need to find creative ways to court their customers. In this infographic by InMobi, here are several steps to get the love from your consumers.

4 Tips to Grow Your Global Ecommerce Business  Feb 10, 2016 1:10 PM By Daniela Forte

While several brands are going global with their business these days, it is still not an easy process for most. Here are four tips to localizing your global business.

Consumer-generated Content Proves Successful for Turtle Wax  Feb 04, 2016 5:18 PM By Daniela Forte

When Turtle Wax realized it needed to attract more customers to its site, it relied on this marketing strategy to help its business garner a significant number of page views to its site. See what it did and how it worked for Turtle Wax.

Taking a Closer Look at Your Data  Feb 04, 2016 5:08 PM By Daniela Forte

Being able to combine your online and in-store data today is critical for a brands’ personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer.

3 Ecommerce Trends for 2016  Feb 03, 2016 4:03 PM By Daniela Forte

More merchants will migrate to EMV bringing additional payment methods such as mobile and online form-factors in 2016. This infographic by Vantiv highlights three trends merchants will see this year.

Leveraging Your Marketing Database to Gain Brand Traction  Jan 26, 2016 4:53 PM By Daniela Forte

Are you using your marketing database to its best advantage? It forms the nucleus for all your B2B and B2C marketing efforts, and offers insights that will help you generate targeted lists for direct marketing communications.

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