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Post By Daniela Forte

JC Penney Names New CEO Just Before the Holidays  Oct 13, 2014 10:52 AM By Daniela Forte

JC Penney has named Marvin Ellison, currently the executive vice president of stores at Home Depot, as its new president and CEO-designee effective Nov. 1, according to a press release.

Going Global in an Omnichannel World  Oct 09, 2014 10:00 AM By Daniela Forte

During a meeting at Shop.org, Borderfree chief strategy officer Kris Green told Multichannel Merchant that retailers need to make sure that consumers have the same experience whether they buy in store or online.

How Brands are Recognizing Breast Cancer Awareness Month  Oct 08, 2014 12:12 PM By Daniela Forte

Brands are going pink on Facebook by recognizing Breast Cancer Awareness Month with their products and/or promotional campaigns.

Coach Launches New Mobile App  Oct 07, 2014 3:59 PM By Daniela Forte

Coach utilized MicroStrategy Mobile that provides its retail teams with the ability to examine sales trends for any given geography, including at the individual store level, with a simple swipe or tap on their iPad devices.

Amazon Expands Seller Holiday Deals Program Worldwide  Oct 07, 2014 11:10 AM By Daniela Forte

Sellers will be offering thousands of deals throughout the holiday season across most product categories. The seller holiday deals program, which was introduced for the first time last year, will now be expanding worldwide on local Amazon sites in the U.S., in the EU, China, Japan, India and Canada.

How Product Reviews Can Benefit Retailers  Oct 06, 2014 11:12 AM By Daniela Forte

Matt Moog, CEO of ratings and reviews software company Power Reviews said product reviews help drive traffic to a website, helps increase conversion of people once they get to the website, and is one of the best sources retailers have of a customer’s actual experience with products.

How Williams-Sonoma Finds Success in the Digital Age  Oct 06, 2014 11:02 AM By Daniela Forte

Under ecommerce excellence, Williams-Sonoma has focused on marketing effectiveness, personalization of its website, on-site search, and the culture of the company and more. See what else Williams-Sonoma had to say at NEMOA’s directXchange conference last month.

Sport Chalet Re-Launches Website  Sep 25, 2014 10:45 AM By Daniela Forte

The re-launch, which took roughly six months to complete, included a complete redesign of the site, incorporation of features such as Find in Store, sale of a gift cards, and the creation of a community section that integrates customer stories, pictures and experiences.

How to Gain Ad-Traction this Holiday Season  Sep 24, 2014 3:42 PM By Daniela Forte

This holiday season retailers are being given the daunting task with attempting to reach consumers on multi-devices. Here are some insights in how to gain ad-traction during the busiest time of the year, according to this infographic by Adroit Digital.

Leveraging Back-to-School Consumer Trends this Holiday Season  Sep 24, 2014 10:57 AM By Daniela Forte

With the holiday shopping season coming up soon, this infographic by Clarabridge highlights key takeaways from the back-to-school shopping season that retailers can leverage.

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