Daniela Forte

Content Manager

[email protected] / DForteMCM

How to Get Your Ecommerce Site Halloween Ready

| Daniela Forte

With Halloween just weeks away, it is important to get your online store ready for what is considered the fourth most lucrative ecommerce holiday behind Christmas, Thanksgiving and Easter. Here is an inside look at what we can expect this Halloween season.

Is Virtual Reality the Next Ecommerce Frontier?

| Daniela Forte

Virtual reality is making its way into ecommerce, but the question remains whether it is a “nice to have” or a “need to have” for consumer engagement? Read how several merchants are embracing virtual reality as a way to engage with consumers.

Retail’s Rocky Road to the Holidays

| Daniela Forte

The holidays are not too far away and retailers are amping up promotions with orders. In fact, it is an 85% increase year-over-year with North America seeing a 65% increase for the quarter. This infographic gives an in-depth analysis of the current state of retail.

How to Make the Most of Your Google Product Listing Ads

| Daniela Forte

It’s safe to say that Google is the place where shoppers are searching for products, whether it be on smartphones, tablets or desktops. The question remains: Are your product listing ads showing up? See why its important that product listing ads be part of your marketing strategy.

How to Focus On Customer Data

| Daniela Forte

Customer data is at the heart of a data-driven consumer focused marketing strategy. Understanding the story behind the data begins by knowing your customer. This infographic by Navistone takes a look at why you should be focused on your customer data in order to give customers what they want.

Lands’ End CEO Marchionni Steps Down

| Daniela Forte

Lands’ End Inc. announced that its CEO Federica Marchionni is stepping down effective immediately. See what this will mean for the Lands’ End brand and who will be replacing Marchionni going forward.