Nordstrom appointed Ken Worzel as president for Nordstrom.com. This move is to further accelerate the brand’s ecommerce, digital and mobile efforts. See what plans Nordstrom has in place and what other strategic shifts were made in leadership.
Social media plays an active role in how customers shop today. Retailers are constantly engaging with customers to not only build relationships but also drive sales. Here is an inside look at the evolution and future of social commerce.
Specialty golf retailer Golfsmith International has filed for Chapter 11 bankruptcy and agreed to sell its Canadian retail chain, Golf Town. Here is what Golfsmith International is planning to do as it moves forward with the bankruptcy.
PayPal and MasterCard announced an expansion on their existing partnership that will enhance the consumer experience making MasterCard a payment option within PayPal. See what options consumers and small businesses will have available to them with this new expansion.
Google has quietly been telling sellers that it is increasing from 30 to 150 the minimum number of reviews needed over the previous 12 months. See what this means for sellers and how it impacts their business going forward.
Several bidders including two large U.S. mall owners, Simon Property Group and General Growth Properties have placed a bid for Aeropostale assets. This would allow for Aeropostale to remain open in a footprint of 229 stores.
Is virtual reality part of retail’s future? And even more importantly, is it necessary? One retailer is getting ahead of the curve, find out who and whether or not virtual reality could build a bridge between ecommerce and bricks-and-mortar.
Wayfair is stepping into the future of retail and bringing brand awareness using virtual reality. Here is how Wayfair is making brand awareness and opportunity for its brand.
In an effort to keep up with recent moves by competitors FlipKart and Amazon, Indian ecommerce marketplace SnapDeal has launched SnapDeal Gold. The Indian marketplace boasts that the service will provide no shipping charges, free next day delivery and an extended 14-day return policy. See what else this new service will offer SnapDeal customers.
Keds is putting women first in all of their marketing campaigns. While this isn’t new for the shoe brand, it is certainly a mantra that brings nostalgia and equality for women at the forefront of everything Keds does. Here is what Keds is doing and what it means for the brand.