Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Voice Shopping: The Next Ecommerce Frontier?

| Daniela Forte

Voice shopping may be in its infancy as a channel, but consumers are increasingly relying on AI-powered devices such as Amazon Alexa, Google Assistant (and Google Home) and Microsoft’s Cortana. Join Multichannel Merchant and ChannelAdvisor for a webinar that will look at the latest trends and the future of voice shopping.

Retailers Flip on the Switch with Early Holiday Promotions

| Daniela Forte

The Halloween candy is probably still sitting in children’s bags and jack-o-lanterns are still aglow on people’s front porches, but the holiday shopping season has arrived. Here is a sample of what some of the major retailers are doing to push holiday season deals.

Target Launches New AR Feature on Mobile

| Daniela Forte

Target is throwing its hat into the augmented reality ring with its launch of a “See It in Your Space” feature on its mobile website. Find out how the company is changing the way people shop for furniture.

Sears to Cut Ties with Whirlpool

| Daniela Forte

Sears is cutting ties with Whirlpool products including Maytag and KitchenAid appliances, following a pricing dispute. Here are some highlights of the dispute between the two companies.

Godiva Expands Its Ecommerce Reach Beyond Amazon

| Daniela Forte

Godiva is expanding its reach beyond selling on its own website and Amazon to grocery chains including Walmart, Target, Kroger, Publix, Walgreens, Costco, BJ’s and Albertsons. Here is how it is making its brand more available to the masses.