Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

How Asics Combated Online Journey Hijacking

| Daniela Forte

Online journey hijacking hurts the customer experience, impacting conversion rates and brand equity.
Find out how Japanese sports apparel and footwear giant Asics tackled this growing problem, increasing conversion rates, decreasing cart abandonment and adding $1 million in incremental sales.

Walmart Cites Operational Issues in Q4 Ecommerce Slowdown

| Daniela Forte

Due in large part to inventory management issues around the critical holiday period, Walmart reported a serious slowdown in its booming ecommerce growth during the fourth quarter, which increased 23% compared to a 50% gain a year earlier. See what these challenges were for Walmart and what it meant for sales in the fourth quarter.

Albertsons and Rite Aid to Merge

| Daniela Forte

Albertsons and Rite Aid plan to merge, with Rite Aid top executive John Standley as CEO and Albertsons chairman and CEO Bob Miller as chairman. Terms of the deal were not disclosed. See how the merger will expand Rite Aid’s omnichannel operations.

Walmart Enhances Mobile App with Store Assistant Capabilities

| Daniela Forte

Walmart has added features to its mobile app to help customers navigate stores quicker, including making Walmart Pay, the search bar and scanner more accessible and user friendly. See what these enhancements are and the plans why mobile commerce is such an integral part of the shopping experience.

Levi Strauss Grew Direct-To-Consumer Sales 15% in 2017

| Daniela Forte

Levi Strauss & Co. said its direct-to-consumer sales grew 20% in the fourth quarter and 15% for fiscal 2017, based on performance and expansion of the company’s retail network and its ecommerce growth. Here is what CEO and President Chip Bergh had to say about the quarter.

The State of the Catalog is Alive and Well

| Daniela Forte

While branding remains the top function for catalog, innovative merchants are leveraging their catalogs to drive customers online and provide inspiration through imagery. In this report by Multichannel Merchant, find out why the catalog is still an important marketing tool for merchants.

How to Optimize Valentine’s Day Gift Sales

| Daniela Forte

Valentine’s Day will be here as quickly as cupid can shoot his arrow. So how are shopping trends shaping this holiday? This infographic by Criteo gives a good look at how consumers are shopping for Valentine’s Day this year.