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Post By Daniela Forte

Sigma Beauty Drives Results Using User Generated Content  Jun 11, 2015 1:31 PM By Daniela Forte

Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. See how Sigma Beauty addressed the challenge and leveraged its user-generated content.

The 2015 Video Marketing Cheat Sheet  Jun 10, 2015 1:46 PM By Daniela Forte

With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.

Mastering the Art of Selling Cross-Border  Jun 09, 2015 1:28 PM By Daniela Forte

There are several ways to sell cross-border. In this infographic by PayPal, several of its merchants provided their own professional tips that will make the process of selling cross-border an easy one.

Moosejaw Mountaineering Sees Pinterest Success  Jun 08, 2015 11:11 AM By Daniela Forte

Moosejaw Mountaineering CEO Eoin Comerford talks about how Pinterest is the social media platform of choice in terms of better reach to customers. See what else he has to say about about Pinterest and other social media platforms.

How 1-800-Flowers Rode the Wave of Change  Jun 04, 2015 4:28 PM By Daniela Forte

For 1-800-Flowers.com, connecting with people is what their business is all about. See how they rode the wave of change with their business.

Even Hillary Clinton Has an Ecommerce Site  May 29, 2015 1:47 PM By Daniela Forte

This week I found out that former U.S. Secretary of State Hillary Clinton has an ecommerce site, which debuted on her official website, HillaryClinton.com. And what can you buy on it?

Wine Enthusiast Raises the Bar on its Email Program  May 28, 2015 11:38 AM By Daniela Forte

Wine Enthusiast, a wine accessories and gift retailer, has upped the ante on its email program by adding a new window shopping functionality. See how this will benefit its email program.

Skechers Increases Conversions with New Social Q&A Tool  May 28, 2015 11:18 AM By Daniela Forte

Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website. See how Skechers improved the customer experience.

Making Ratings and Reviews Part of the Online Experience  May 28, 2015 11:10 AM By Daniela Forte

Customers love to know what other customers think of a product when it comes to making a purchase. See why ratings and reviews are an integral part of the online experience.

Making the Shopping Cart User Friendly  May 27, 2015 2:57 PM By Daniela Forte

The shopping cart closes the deal, this is why it is important that the user experience is an easy one. See shy it is an integral part of the shopping experience for your customers.

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