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Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. See how Sigma Beauty addressed the challenge and leveraged its user-generated content.
With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.
There are several ways to sell cross-border. In this infographic by PayPal, several of its merchants provided their own professional tips that will make the process of selling cross-border an easy one.
Moosejaw Mountaineering CEO Eoin Comerford talks about how Pinterest is the social media platform of choice in terms of better reach to customers. See what else he has to say about about Pinterest and other social media platforms.
For 1-800-Flowers.com, connecting with people is what their business is all about. See how they rode the wave of change with their business.
This week I found out that former U.S. Secretary of State Hillary Clinton has an ecommerce site, which debuted on her official website, HillaryClinton.com. And what can you buy on it?
Wine Enthusiast, a wine accessories and gift retailer, has upped the ante on its email program by adding a new window shopping functionality. See how this will benefit its email program.
Footwear retailer Skechers was looking for a way to offer a high-quality customer experience through its various channels by answering customer questions with a social tool on its website. See how Skechers improved the customer experience.
Customers love to know what other customers think of a product when it comes to making a purchase. See why ratings and reviews are an integral part of the online experience.
The shopping cart closes the deal, this is why it is important that the user experience is an easy one. See shy it is an integral part of the shopping experience for your customers.