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With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.
In an effort to be authentic and setting themselves apart from other retailers, outdoor apparel brand REI announced it will close all of its 143 stores and ecommerce channel on Black Friday. In this video, CEO Jerry Stritzke talks about what prompted this decision.
This infographic highlights what retailers need to be aware of as the holiday shopping season approaches.
When I was in high school friends of mine always referred to me by my last name. See how Ann Taylor Loft brought me back to my high school days.
Halloween is just around the corner and its not just a holiday for the candy industry, but for party goers and hosts too. Here are three tricks to boost your Halloween sales.
Macy’s announced findings from their holiday survey of more than 5,000 Macy’s shoppers. See what shoppers said about their holiday shopping plans for 2015.
While retailers can take full advantage of their marketing plan through email and loyalty programs, both must work seamlessly across touch points or they run the risk of disappointing customers. See why email and loyalty programs are important for your marketing plan.
This infographic by Shorr Packaging Corp, shows how an increase in online shopping means more processing returns for ecommerce retailers.
In the last few weeks I have come across several headlines where a retailer is either doing one of two things – launching a mobile app or redesigning their mobile site or app. See which retailers are aiming to make the mobile shopping experience a better one.
For accessories brand Alex and Ani, exclusive personalized content was the way to go when it recently launched its mobile app. See what other features are being offered in the app.
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