Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Coach Inc. Plans to Change Its Name to Tapestry, Inc.

| Daniela Forte

Coach Inc., a high-end accessories and lifestyle brand announced it will be changing its name to Tapestry, Inc. The change will go into effect on Oct. 31. See what CEO Victor Luis had to say about what drove the brand to make the name change.

Target Ups Its App Game with Cartwheel Integration

| Daniela Forte

Target is making some major moves in its mobile channel, integrating its Cartwheel loyalty technology with its mobile app to show customers nearby deals and offer up coupons to improve the shopping experience. Here is how this could be a game-changer for Target and the mobile experience.

NRF Releases Holiday Sales Predictions

| Daniela Forte

The National Retail Federation announced its holiday retail sales for November and December. It is expecting an increase of 3.6% to 4% for a total of $678.75 billion to $682 billion, up from $655.80 billion last year. See what is aiding in the increase in sales this holiday season.