Post By Daniela Forte

Social Media: The Final Stamp of Approval for Purchase Decisions  May 16, 2014 2:10 PM By Daniela Forte

More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.

Shutterfly’s Major Email Mistake  May 15, 2014 6:00 PM By Daniela Forte

This week, several friends and family members were sharing on their Facebook statuses that Shutterfly, an online photo printing service, had told them they were pregnant with a congratulatory email, the funny thing was, they were not expecting.

Kiehl’s Uses Targeted Personalization to Lift Revenues  May 15, 2014 3:36 PM By Daniela Forte

Kiehl’s saw a 11.59% lift in revenue per visit to its website after it combined its visitor segmentation and on-site behavior to create a targeted personalized experience.

Hhgregg Aligns Itself with New Branding Purpose  May 14, 2014 11:13 AM By Daniela Forte

The impetus of hhgregg’s brand transformation came after the company’s CEO articulated a branding purpose to “inspire and delight” its customers.

Why Not Pinterest?  May 09, 2014 2:06 PM By Daniela Forte

Pinterest seems to be the social media channel of choice these days for direct-to-consumer retailers. How are you, as a direct-to-consumer retailer, using Pinterest to your advantage?

The Use and Abuse of Customer Data  May 09, 2014 10:15 AM By Daniela Forte

Over 40% of U.S. millenials can identify the data brands are using to track their behaviors and expect a personalized shopping experience.

Infographic: The Use and Abuse of Customer Data  May 09, 2014 9:53 AM By Daniela Forte

ShopRunner Announces Partnership with Alibaba  May 08, 2014 10:49 AM By Daniela Forte

Fiona Dias, chief strategy officer for ShopRunner, told Forbes the partnership will launch at the end of the year, making it easier for consumers in China to buy American brands.

Amazon Launches Wearable Technology Store  May 07, 2014 11:54 AM By Daniela Forte

Amazon announced the launch of its Wearable Technology Store last week, which features the latest in wearable technology and research wearable devices.

OverstockArt.com Celebrates Mom With a Pinterest Contest  May 06, 2014 4:26 PM By Daniela Forte

OverstockArt.com is once again heading to Pinterest to celebrate mom with a Mother’s Day Pinterest contest.

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