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Post By Daniela Forte


Mastering Omnichannel B2B Customer Engagement  Nov 12, 2015 1:39 PM By Daniela Forte

Today’s B2B buyers increasingly adopting digital throughout every stage of the customer journey. B2B buyers are expecting engaging seamless and consistent experiences across touchpoints, while suppliers struggle to weave everything together into a coherent omnichannel strategy.

Bloomingdales Apologizes for Inappropriate Holiday Catalog Copy  Nov 11, 2015 2:50 PM By Daniela Forte

Bloomingdales apologized after it approved a rather inappropriate ad in it new holiday catalog. See how people reacted to Bloomingdale’s error.

Why Ratings, Reviews and User-Generated Content Drives Customer Loyalty  Nov 10, 2015 3:09 PM By Daniela Forte

Ratings, reviews and user-generated content are such an integral part of your ecommerce strategy. For retailers today, it is a must-have. Download this report and find out what retailers are finding works best.

Black Friday: Boom or Bust?  Nov 05, 2015 11:36 AM By Daniela Forte

A survey by JDA recently found that over 50% consumers who had an issue with home delivery of an online order over the past year say they are unlikely to shop with that retailer during the holiday season. See what other ways retailers could be impacted this holiday season.

Top 10 Visual Commerce Trends for 2016  Nov 05, 2015 11:18 AM By Daniela Forte

With billions of images shared daily, consumers now have more opportunities to share and discover awesome products and useful content. See how you can provide more visual content for your consumers.

There Are No Excuses for Lousy Conversions on Mobile  Nov 05, 2015 10:57 AM By Daniela Forte

With the holiday season rapidly approaching, consumers are constantly on the go – so that is why mobile shopping is more important than ever. See what retailers can do with their conversions on mobile this holiday season.

Make the Connection With the “On the Go” Consumer  Oct 27, 2015 4:55 PM By Daniela Forte

With retail and technology continuing to evolve at a rapid pace, it is imperative that retailers you be where the consumers are. Here are so several ways geo-targeted marketing can give marketers an edge over competitors.

REI Announces Company Will Be Closed on Black Friday  Oct 27, 2015 12:03 PM By Daniela Forte

In an effort to be authentic and setting themselves apart from other retailers, outdoor apparel brand REI announced it will close all of its 143 stores and ecommerce channel on Black Friday. In this video, CEO Jerry Stritzke talks about what prompted this decision.

Embracing the Retail Disruptions This Holiday Season  Oct 27, 2015 11:02 AM By Daniela Forte

This infographic highlights what retailers need to be aware of as the holiday shopping season approaches.

How Ann Taylor Loft Brought Me Back to 2001  Oct 27, 2015 10:41 AM By Daniela Forte

When I was in high school friends of mine always referred to me by my last name. See how Ann Taylor Loft brought me back to my high school days.

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