Daniela Forte

Content Manager

[email protected] / DForteMCM

Topshop to Close All U.S. Stores

| Daniela Forte

Topshop plans to close its 11 U.S. stores after filing for bankruptcy, including doors in Los Angeles, New York, Miami and Chicago, while continuing its Topshop and Topman brands online and through wholesale partners like Nordstrom.

The Impact of the Brand Influencer

| Daniela Forte

Retailers need to consider brand influencers as part of their marketing strategy. Shoppers today look for authenticity when it comes to product discovery from brands they love. Brand influencers provide shoppers a deeper look not just at products, but into their everyday lives.

Fulfillment Helps Target Drive 42% Q1 Ecommerce Growth

| Daniela Forte

Target reported ecommerce sales growth of 42% in the first quarter, with positive guest response to same-day digital fulfillment services. The quarter marked Target’s eighth consecutive quarter of comparable sales increases. CEO Brian Cornell said the retailer’s comparable sales growth of 4.8% was a bit ahead of expectations.

Citing Challenges, Dressbarn to Close All Stores

| Daniela Forte

Dressbarn parent company Ascena Retail Group announced it would begin to wind down the brand’s retail operations including the closure of all 650 stores, without giving a firm date. In 2017 the company said the shuttering would take place through 2019.

walmart exterior feature

Walmart Sees 37% Sales Growth in Ecommerce in Q1

| Daniela Forte

Walmart reported 37% growth in ecommerce sales in the first quarter, with online grocery, home and fashion categories as the primary drivers. Total revenue for the quarter was $123.9 billion, an increase of $1.2 billion or 1%.

The Farmer’s Dog Sees Customer Care Success

| Daniela Forte

Offering an authentic experience and maintaining long-lasting relationships with its customers is a goal for subscription-based dog food company The Farmer’s Dog. Here is how the company improved its customer care experience.

MCM CommerceChat podcast

Chico’s Sees Success with Mobile Messaging

| Daniela Forte

Women’s apparel brand Chico’s is connecting with customers in a new way through mobile messaging, which helps the brand connect with its customers on a personal level. In the latest MCM CommerceChat podcast, Chico’s talks about the success it has found with mobile messaging.

Google Shopping

Google Redesigns Its Shopping Experience

| Daniela Forte

Google is making products people browse across its world more shoppable, including the ubiquitous browser, Google Images, YouTube and the redesigned Google Shopping platform, in an effort to better monetize online activity a la Instagram and Pinterest.