Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Walmart Tests New In-Home Grocery Delivery

| Daniela Forte

Marc Lore, Walmart’s head of ecommerce for the U.S., talked about the company’s testing of in-home grocery delivery during a keynote presentation at Shop.org, the latest in a string of disruptive moves by the big-box giant as it battles head-to-head with Amazon. See what Lore had to say about the new offering and how he views its potential for expansion.

Back-to-School Ecommerce Sales Saw a 3% Increase

| Daniela Forte

Overall ecommerce sales for the back-to-school shopping season increased by 3% over 2016. A recent study by NetElixir found a strong and continuous trend of consumers using their mobile devices for online shopping. Here are some other back-to-school results found in the study.

Holiday Retail Sales Expected to Reach $1.5 Trillion

| Daniela Forte

Holiday retail sales are expected to rise 4% to 4.5% over last year’s shopping season to a potential total of $1.5 trillion according to a Deloitte study. Here are some other predictions being made about the upcoming holiday season and what it could mean for retailers.

How Complacency Can Stunt the Growth of Your Ecommerce Business

| Daniela Forte

Is the “do nothing” approach harmful or beneficial to your business? It’s important to consider all of the alternatives when it comes to a certain project and “doing nothing” may be the path you’re taking. This report will take a look at all the options necessary to ensure the success of your ecommerce business.

Toys “R” Us Files for Chapter 11 Bankruptcy

| Daniela Forte

Toys ‘R’ Us Inc., announced it has filed for Chapter 11 bankruptcy in an effort to restructure its outstanding debt and establish a sustainable capital structure that will enable it to invest in long-term growth.

Why More Data is Creating Problems for Marketers

| Daniela Forte

Data remains on the top of the list for many marketers, but is too much data creating more problems for marketers? This infographic by Bazaarvoice gives a detailed look at how to bridge the gap between expectation and reality.