Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

BooJee Beads Gets Conversion Lift from Product Videos

| Daniela Forte

BooJee Beads, a maker of decorative lanyards and ID badge holders, saw an increase in the conversion rates of visitors who watched video after it was added to each of its product pages. Here’s how conversion rates of product pages with video differed from product pages without them.

holiday shopping, 2014 holiday season, 2014 holiday shopping, UPS, FedEx, National Retail Federation, NRF, retail, ecommerce, Shipping/Delivery. Operations and Fulfillment

5 Tips to Prepare for Holiday Shipping

| Daniela Forte

The holidays will be here before we know it, so as you prepare for the rush, you will want to think of proactive ways to handle shipping this year. The holidays will be here before we know it, so as you prepare for the rush, you will want to think of proactive ways to handle shipping this year. Find out ways you can create engagement, boost sales and get your site ready to master the holiday rush.

Pet Product Merchants Differentiate Themselves to Succeed

| Daniela Forte

Pet products merchants Ruffwear, Dog is Good, Pet Lifestyle And You and Pup-Pee Solutions have found ways to differentiate themselves and succeed in business. Here’s what these four merchants are doing to differentiate themselves in the crowded pet products category.

IBM Says Mobile Sparks Back-to-School Sales

| Daniela Forte

Online sales saw significant gains for back-to-school in July and through the third week of August, according to a recent IBM Digital Analytics Benchmark report. IBM attributed back-to-school gains to double-digit growth in mobile sales.

Using Big Data to Your Advantage

| Daniela Forte

With Big Data all the buzz these days, merchants are have the opportunity to make real what was once too costly or visionary to achieve a possibility, especially with the use of innovative analytics solutions, according to an infographic by SAP.

Infographic Using Big Data To Your Advantage

| Daniela Forte

With Big Data all the buzz these days, merchants are have the opportunity to make real what was once too costly or visionary to achieve a possibility, especially with the use of innovative analytics slutions according to an infographic by SAP.