Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

The B2B Buyers Journey

| Daniela Forte

There are five key data points to consider with the B2B buyers journey, according to this infographic by Madison Logic. A couple of key points, according to the infographic are that 50% of leads are qualified but not yet ready to buy, only 25% of leads are legitimate and should advance to sales.

UPS, United Parcel Service, Shipping/Delivery, Operations and Fulfillment, FedEx, TNT Express, David Abney, ecommerce, seasonal peak, dimensional weight pricing, DIM, DIM weight

UPS Launches New Service for Sensitive Shipments

| Daniela Forte

UPS launched its Proactive Response Secure service on June 26, which promises to monitor shipments and is considered a risk management solution that will protect customers against any lost profits, according to a press release.

Dillon Joins Ulta Beauty as Its New CEO

| Daniela Forte

Beauty retailer Ulta Beauty announced on June 24 the appointment of Mary Dillon as its new CEO and member of the Board of Directors effective July 1, according to a press release. Dillon will replace interim CEO Dennis K. Eck who will step down from his position at that time.

Removing the Barriers of Inconvenience

| Daniela Forte

Avoid being inconvenient, and make great customer service is a priority. Many companies have put barriers in front of customers that result in many customers running away from the company.

From Big Data to Big Personalization

| Daniela Forte

Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.