One of the goals of almost every merchant is to get the front and back end of the business working together seamlessly. The quickest and easiest way to do that, according to Wrigleyville Sports, is to get the entire team on the same page and sharing ideas on shipping, inventory, and ecommerce as a whole. Here’s why your front and back-ends need to be on the same page.
What merchants are offering with product videos and what shoppers are expecting may be two different things. This infographic by Invodo takes a look at what merchants are offering versus what consumers want in a product video.
The infographic shows that 71% of consumers say video the best way to bring product features to life and 40% of retailers are aware that videos actually work when it comes to increased purchases.
I recently found out about Amazon Collections and thought it was another great concept for Amazon to take part in. I personally spend a lot of my free time on the Amazon site looking for products, comparing prices with other major retailers or simply looking through the book section for new releases and New York Times Best Sellers.