Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Wrigleyville Sports Seamlessly Connects Front and Back End

| Daniela Forte

One of the goals of almost every merchant is to get the front and back end of the business working together seamlessly. The quickest and easiest way to do that, according to Wrigleyville Sports, is to get the entire team on the same page and sharing ideas on shipping, inventory, and ecommerce as a whole. Here’s why your front and back-ends need to be on the same page.

Infographic Give The Consumers What They Want: Video

| Daniela Forte

What merchants are offering with product videos and what shoppers are expecting may be two different things. This infographic by Invodo takes a look at what merchants are offering versus what consumers want in a product video.
The infographic shows that 71% of consumers say video the best way to bring product features to life and 40% of retailers are aware that videos actually work when it comes to increased purchases.

Textbooks Makes Top 10 Back-to-School List

| Daniela Forte

The search term “textbooks” was the top searched keyword for back-to-school, according to a blog post by AdGooroo who decided to examine paid search trends from last summer to predict the 2013 back-to-school retail season.