Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Market.com Partners with GetDeal

| Daniela Forte

Rapidly growing deal marketplace company combines forces with leading eBusiness specialist GetDeal (http://www.getdeal.com), one of the world’s largest deal marketplaces with live operations in 16 countries has partnered with eBusiness leader market.com.

NRF Projects Father’s Day Spending Increase

| Daniela Forte

Father’s Day is just around the corner and consumers are planning to spend a little more on dad this year, according to a press release by the National Retail Federation. In a spending survey conducted by BIGInsight, the average person will spend $119.84 on Father’s Day gifts this year.

Study Shows Consumers Want Seamless Shopping Experience

| Daniela Forte

Integrating in-store, online and mobile shopping channels is the best thing retailers can do in order to improve the shopping experience according to half of the respondents of the recent Seamless Retail Study by Exolevel. The study found that 89% of consumers said it was important for retailers to let them shop for products in the way that is convenient for them, no matter which sales channel they choose.

My First IRCE Experience

| Daniela Forte

I went to the IRCE in the beautiful city of Chicago last week and was immediately in awe by the size of the exhibit hall, the sessions I attended and the wealth of information I was given by the people I met during my time at the conference. I have never been to a conference of this magnitude before and wasn’t sure what to expect. I can clearly say the show exceeded my expectations.

A Snapshot of Shipping and the Customer Experience

| Daniela Forte

How important is shipping to the overall customer experience? According to a recent Exolevel Seamless Retail Study it is very important. Eighty-one percent of respondents said it is important for the retailer to enable them to pick up or arrange for delivery of their purchase.

Bring Your Contact Center From Smart to Genius

| Daniela Forte

Going from smart to genius with your contact center is very simple. An intelligent contact center will use customer data to make their brands psychic, according to an article by Teletech. Bringing your contact center from smart to genius cultivates relationships between agents and customers and generates loyalty.

Smartphones and Tablets See Rapid Growth

| Daniela Forte

Tablet Penetration in the U.S. Grows by 47% Since 2012 Smartphones Now Owned by A Majority of Online Americans. Tablet ownership as of May 2013 is closing in on a majority of Americans who are online, 8 to 64, across the United States…