Daniela Forte

Content Manager

[email protected] / DForteMCM

How to Master Your Global Payments Strategy

| Daniela Forte

The global payments landscape is ever changing as new technologies like Apple Pay, WeChat Pay and several others help make frictionless cross-border payment a reality. Here is a look at how to master your global payments strategy.

H&M Discontinues Its Catalog After 39 Years

| Daniela Forte

H&M has discontinued its catalog after 39 years in an effort to be relevant, convenient and inspiring, the company said. Here is look at H&M’s catalog history and whether or not the catalog is still a channel of choice for retailers.

Using Email to Effectively Engage with Gen Z Shoppers

| Daniela Forte

This year it’s expected that members of Gen Z, now in their late teens and early twenties, will be the largest generational cohort, surpassing millennials and baby boomers and making up one-third of the global population. In a new webinar, Greg Zakowicz, senior commerce marketing analyst at Oracle Bronto, will talk about how to effectively market to Gen Z shoppers via email marketing.