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Local search has grown increasingly important for both consumers and marketers, and even major players like Google recently made moves to position themselves for better success. With this in mind, Kenshoo released this infographic to help marketers solve the local search puzzle.
Nordstrom saw a 30% increase in its direct-to-customer sales, which built upon last year’s 31% increase. The direct-to-customer increase was driven by expanded merchandise selection and ongoing technology investments to enhance the customer experience.
Newegg has expanded into Canada with promises to fuel the company’s growth. The Newegg Canada marketplace is looking to build long-term relationships with Canadian ecommerce sellers, and give them a sales channel to showcase their products.
Acquisition and conversion may still be getting the lion’s share of marketing budgets, but the ROI on retention efforts is higher than ever. No matter what your business does, subscription programs represent a great opportunity to maximize recurring revenue, retention & lifetime value.
Valentine’s Day was a tough one for some of the major online florists, who spent most of the holiday and last weekend responding to customers complaints regarding missed or damaged deliveries.
While most people would have forgiven delivery people for not being able to make deliveries on uncleared roadways, many 1-800-Flowers customer took to social media to express their displeasure with the brand.
Online shopping saw a rise of 8% during the week of Valentine’s Day compared to the same period in 2013, according to recent data from IBM.
A good relationship is based on three things – good communication, compromise and work. According to a recent infographic by SAVO/Bright Talk, the relationship between marketing, sales and the buyer’s journey may have hit a road block.