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Post By Daniela Forte

Sleepy’s Sees Revenue Growth after Website Redesign  Aug 20, 2014 9:52 AM By Daniela Forte

Sleepy’s saw a 20% increase in revenue after the redesign of its website and a 15% increase in overall conversions when it began working with Amplience Dynamic Media.

Creating a 360-Degree View of the Customer  Aug 19, 2014 2:05 PM By Daniela Forte

Creating a single view of the customer is the goal for many retailers, but having their data in multiple places is preventing many of them from making this a reality.

How to Transform Your Ecommerce Legacy Platform  Aug 19, 2014 1:30 PM By Daniela Forte

How old is your legacy ecommerce platform? For many retailers, their front-end and back-end platforms could be anywhere from 10 to 15 years old, leaving many in serious need of an overhaul.

How to Organize and Execute Omnichannel Strategies  Aug 18, 2014 1:28 PM By Daniela Forte

Retailers are finding various ways to address the issues that surround the “multichannel problem” and executing the omnichannel experience that best fits the consumer.

The Mobile Mind Shift: The Six Truths of Mobile Commerce  Aug 18, 2014 1:20 PM By Daniela Forte

Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected.

Growth of Online Shopping in the Last Decade  Aug 18, 2014 10:41 AM By Daniela Forte

Retailers are diving into online retail as consumers across the globe in both developed and devloping markets across the globe, according to this infographic by SnapParcel. Global online retail sales has seen an increase of 17% since 2007.

Doesn’t Anyone Care About Fires Anymore?  Aug 14, 2014 10:31 AM By Daniela Forte

Having a fire alarm go off early in the morning isn’t new for me and after a relatively long day on Tuesday at eTail East 2014 in Philadelphia, waking up the next morning before my 6:30 alarm was not exactly what I had planned.

How to Select a Reliable Shipping Partner  Aug 14, 2014 10:13 AM By Daniela Forte

Shipping is a major component if you are thinking about expanding your business globally.

The Straight to Smartphone Issue  Aug 13, 2014 3:20 PM By Daniela Forte

During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.

10 Ways to Create Distrust Before Consumers Visit Your Website  Aug 13, 2014 10:09 AM By Daniela Forte

Trust is important to any relationship and in the retail industry the trust between a consumer and the retailer is vital in order for a purchase be made on your website. You don’t need to be a big brand in order to gain the trust of a consumer.

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