Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

How TechStyle Leverages Data Across Brands

| Daniela Forte

Data isn’t something TechStyle, the parent company of JustFab, ShoeDazzle, FabKids and Fabletics takes lightly. In fact, it’s a way of life across all of its brands. Here is how TechStyle leveraged the data across its brands.

How Keds Is Transforming in a Digital World

| Daniela Forte

Keds, a popular sneaker brand that has been around since 1916, has seen many changes over the years, but probably none have been as big a shift as its adoption of a digital approach. Here is how this iconic brand is changing with the tides of the digital age.

6 Ways Brands and Retailers Can Leverage Reviews

| Daniela Forte

A new study by PowerReviews found that 95% of consumers consult customer reviews while 86% consider them to be essential when making a purchase. Here are six ways retailers can leverage their reviews to aid in the path to purchase.

Consumer Expectations Rise with Websites and Apps

| Daniela Forte

Today, consumers are more demanding when it comes to the way they expect a website or app to work. In fact, they will leave a site if it doesn’t meet their criteria. This infographic by Apica reveals what customers expect and what they will find disappointing when it comes to a website or app.