Daniela Forte

Content Manager

dforte@accessintel.com / DForteMCM

Daniela Forte is the Content Manager of Multichannel Merchant. Prior to this, she served as the Associate Editor and before that the Content Producer for the team since 2013. Daniela covers the marketing and ecommerce beats for Multichannel Merchant. She was previously a news reporter for The Litchfield CountyTimes in Northwestern Connecticut.

Pinterest Introduces Web Analytics Platform

| Daniela Forte

Pinterest, a social networking site known for its popularity with sharing information through imagery with its “pinning” strategy went a step further this week when they introduced their web analytics tool for businesses that own websites.

The 3 Most Important Components for Selecting a 3PL Partner

| Daniela Forte

Location, technology and scalability are the three most important components when Karmaloop selects a third-party logistics partner. Renatta Hosein-Bishop, Inbound & Merchandising Operations Manager for Karmaloop will be talking about the “Best Practices in the Search & Selection of a 3PL Partner” at the Operations Summit in April in Columbus, OH.

Amazon Redshift Available To The Masses

| Daniela Forte

Amazon Web Services Inc., announces its making available its data warehouse Amazon Redshift to customers. Redshift was first introduced in November of last year and could pose a possible threat to its competitors.

Williams-Sonoma Tops Mystery Shopping Study

| Daniela Forte

Williams-Sonoma top the list for the e-tailing group’s 15th Annual Mystery Shopping Study For the Fourth Quarter of 2012. The e-tailing group released their Customer Experience Index results this week. Williams-Sonoma was followed by Nordstrom and Amazon in the top three.