Sanctions Against Iran End, Increasing Your Brand’s Potential in the Middle East

| Don DePalma

On January 16, the Joint Comprehensive Plan of Action (JCPOA) negotiated between Iran and six world powers took effect. Besides decreasing political and nuclear tensions, the JCPOA has significant implications for any company selling products or services to governments, businesses, or consumers. Most importantly, it welcomes Iran back to the community of nations–and the global economy.