Erin Lynch is the senior content producer at Multichannel Merchant. Erin can be reached (203) 899-8461 or connect with her socially on Twitter, Google+, and LinkedIn.


Post By Erin Lynch

Mastering Mobile Email Part 3: Contextual Optimization  Aug 21, 2013 4:14 PM By Erin Lynch

One of the benefits of sending messages to a mobile device is that it can offer a much more personalized experience compared to a regular email. Mobile messages can allow for real-time optimization and advanced targeting that can now be tailored to suit the needs to the consumer based on location, weather, and even device used. Here are five ways you can optimize your emails based on the real-time context of your mobile customers.

3 Reasons Why You Need to Get Social in the Contact Center  Aug 20, 2013 11:18 AM By Erin Lynch

With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.

Dick’s Sporting Goods Says Cooler Temps Behind Sluggish Sales  Aug 20, 2013 9:49 AM By Erin Lynch

Dick’s Sporting Goods reported a lower-than-expected second quarter, which the sports retailer said was due in large part to “higher levels of precipitation and cooler temperatures.” Dick’s, however, did report that net sales for the second quarter increased 6.6% to $1.5 billion.

Amazon Opens First Contact Center in Kentucky  Aug 19, 2013 2:02 PM By Erin Lynch

Amazon has opened an 80,000 square-foot contact center in Kentucky this month and while the customer service center is the first of its kind there, it joins four other fulfillment centers across the Bluegrass State.

5 Tips on Harnessing the Power of Big Data  Aug 19, 2013 11:31 AM By Erin Lynch

When it comes to big data, some online retailers believe the more data collected the better the return. However, studies have shown that it’s not the size of the data you collect that makes you successful, it’s what type

B2B Social Media is Not Dead  Aug 14, 2013 4:44 PM By Erin Lynch

Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

Infographic B2B Social Media is Not Dead  Aug 14, 2013 4:40 PM By Erin Lynch

Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.

Innotrac Reports 27% Increase in Net Service Revenue  Aug 14, 2013 2:56 PM By Erin Lynch

Innotrac announced its financial results for the second quarter and is reporting a 27% increase in net service revenues.

USPS Announces Big Changes in Priority Mail  Aug 14, 2013 2:03 PM By Erin Lynch

The United States Postal Service has launched what it is calling “major changes” to its Priority Mail lineup, including free insurance, improved tracking, and day-specific delivery. The USPS said the changes would generate more than a half a billion dollars in revenue.

Mastering Mobile Email Part 2: Crosschannel Integration  Aug 13, 2013 4:55 PM By Erin Lynch

Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.

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