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When it comes to marketing your brand, the old way of mass marketing is being taken over by personalizing the consumer experience. Customers no longer want generic offers or generic emails. Bottom line: consumers want to be courted as individuals.
In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.
When it comes to ecommerce, the possibilities are endless when choosing the right platform for you site. In this infographic Brightpearl compares the biggest names in the platform world and lays out the pros and cons.
A new report from Econsultancy shows that very few marketers are coming through when it comes to customer’s expectations of a personalized mobile experience. In this new infographic from ExactTarget you will learn about the current state of personalization in digital marketing and how to deliver more tailored mobile campaigns.
Less than 24-hours after the Senate passed the Marketplace Fairness Act, users across Twitter took to the social media site to express their frustration on how the tax, if passed by the House of Representatives, will impact their lives as consumers.
One of the hot topics on the tip of many retailers’ tongues this year is mastering the art of free shipping. It is not only a great tool to get your company to standout against your competitors but it can also help lower your shopping cart abandonment rate.
After months of teetering between positive and negative territory, the Consumer Reports Index’s sentiment measure leapt to it highest level since 2008.
When it comes to making purchases for their parents, consumers worldwide spend up to three times more on Mother’s Day than on Father’s Day, according to an infographic from Rakuten.
The Senate has approved the long-anticipated internet sales tax proposal, which would require shoppers to pay sales tax for most of their online purchases, and it has earned mix reviews from retailers across the country.
Shopping cart abandonment is a major concern in the ecommerce world. To help manage the problem, check out this infographic from Monetate for several tips on avoiding lost sales.